Being a substantial part of the hospitality industry, a brand’s employees are considered to be the unspoken brand representatives. At such times, elements like an employee’s communication skills, business etiquette, and uniform design all play a vital role in the formation of a brand’s professional image.
As a result, beyond the professional look, an employee’s uniform also has an impact on his job satisfaction level. You can have a look at https://www.researchgate.net/publication/318821369_The_Impact_of_Employee_Uniforms_on_Job_Satisfaction_in_the_Hospitality_Industry research paper that collates cross-country relation analysis between uniform and an employee’s job satisfaction in the hospitality industry. Perhaps, this research finding truly highlights its significance in the hospitality sphere.
Having said that, many brands realize this importance, however, they are unable to find a professional uniform designer store for their brands. This problem is largely being noticed among the brands of Vancouver’s hospitality industry. The dearth of an expert uniform designer often compels these brands to settle for sub-standard designs.
But, don’t worry! We have listed a bunch of factors that will effectively communicate your brand’s uniform design requirement to the respective store. You can check this post to understand the essence of how to implement a uniform in office without affecting their self-esteem: https://www.forbes.com/sites/forbeshumanresourcescouncil/2020/02/05/how-to-implement-an-office-dress-code-without-harming-employees-self-expression/#6b77db771811
Brand’s Statement Color: Every brand has its statement color that is used in its logo as well as its corporate stationery. Often a brand’s recall value is associated with this color. Therefore, the presence of a brand’s statement color in uniform design is pivotal as that will help your target audience recognize your worth. Whenever you decide to pick a uniform, keep brand colors in mind.
Uniform’s Fabric: For a classy and elegant look, ensure that you ask the store to opt for good quality and sturdy fabric. It needs to be strong enough to not fade off within a few washes. Likewise, provide a special emphasis on comfort as without uniforms are a strict no for your employees. The fabric should be comfortable at the same time give a feeling of class.
Seek Professional Stores: Since it’s a one-time investment that will reflect your brand’s persona, opt for expert-level designer stores. To make it easier, you can even browse across virtual markets by entering keywords like key clothing uniforms Vancouver and within a matter of seconds, you will find ample options. Additionally, you can also go through the reviews to check their previous designs.
Different than others: While colors could be a differentiating factor from your brand to others, a design that only belongs to your brand can also do the trick. With uniforms, the idea is to make a statement & make your brand stand at a different spot than others. So, make sure that the design that you pick is also different from anything that is used on a regular basis.
Keep it classy: Uniforms have a purpose to serve but they need not be explicitly attractive or utmost boring. Before everything else, since they are the reflection of your brand it should be classy. So, research a little and come up with the best-suited trend. You can know more about the benefits of wearing a school uniform with this article: https://content.wisestep.com/top-pros-cons-wearing-uniforms-work/
Consider budget: While it is true that you must spend some time figuring out the design and color of your uniform, you must also ensure that you don’t overdo the budget. First of all, before even taking the leap in that direction, one must figure out the budget. Once the budget is fixed, you can always choose the fabric, design as well as colored accordingly.
Consider trends: Often when it comes to the designing of uniform trends are overlooked making the whole design of uniform pretty much boring and outdated. It is best to consult an expert from the field and research a bit about the ongoing trends and align them accordingly. This will make your employees happy too, wanting them to wear the dress code without a problem.
Having a uniform in place for a professional dressing has tons of benefits involved in the brand. It doesn’t just set an equal parameter for all the employees but also helps in clearly enforcing the brand recall value through it. However, it does require a lot of thought process to follow which is why consulting the experts is a good choice. So, go ahead & choose your dress code that reflects your brand & the ideology it stands for.
Iskra Banović is our seasoned Editor-in-Chief at BlueFashion. She has been steering the website’s content and editorial direction since 2013. With a rich background in fashion design, Iskra’s expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.