Where to buy cute underwear besides Victoria’s Secret? Look no further! We’ve got your back. The underwear industry is a 15 billion dollar industry, and it’s only growing. From thongs to full coverage, there are so many styles to choose from.
Don’t get me wrong– Victoria’s Secret can be great. They have a large selection, their female staff gives off that Girls’ Club vibe, and it’s never hard to find a store nearby.
That being said? I’m bored. I’m bored of Victoria having a pseudo-monopoly on lingerie, and I’m bored of watching other great underwear lines continue to fly under the radar. If you’re looking to expand your panty collection, try these 10 stores that sell affordable, cute, and different underwear!
Of course, if you have more, I want to hear about them, so tell us in the comments.
1. Target
Target is kind of the world’s best-kept lingerie secret. Not only do they sell amazing nightgowns, robes, and pajamas, but there needs to be a new award show just to honor their underwear. It’s soft, pretty, comfy, and cheap. The best.
2. Feminist Style
Thanks to the power of Kickstarter, one young woman has created underwear with positive feminist messages emblazoned on them. If wearing the word “CONSENT” on your crotch sounds like a great idea to you, these are perfect.
3. Forever 21
Hear me out. Even though their sweaters tend to unravel and washing machine cycles can be the death of their dresses, Forever 21 does a really good job with underwear. It’s cute enough to make you feel pretty and cheap enough to make you feel confident about wearing it on your period. Best of both worlds.
4. Cool Aunt Flo
If your sense of humor has been calling you to buy a pair of period panties with “SHARK WEEK” written across the butt, this Etsy shop has come to the rescue.
5. Aerie
Aerie earned a special place in my heart after they started a no-Photoshop campaign, and they’ve kept my loyalty by selling really adorable products. Anything you can get at Victoria’s Secret, you can get here. It’ll just be cheaper, younger, and friendlier. According to Beauty Mag, you can also get bundling deals if you buy multiple pairs of underwear from Aerie.
6. Gap Body
For a store that famously sells khaki pants and boring office tops, Gap makes a surprisingly fun pair of panties. I love the bright colors and interesting lace patterns.
7. SoEffingCute
Harry Potter fans: rejoice! This Etsy seller makes underwear with all three Unforgivable Curses on the butts. Oh, and don’t worry– they have products for other types of nerds, too. Adventure Time fans will be particularly excited.
8. Topshop
Does anyone else get some kind of weird anglophile rush from shopping at Topshop? It makes me feel like I’m Cara Delevingne or something. Their underwear are every bit as cute as their clothes.
9. Urban Outfitters
They sell some truly gorgeous panties, but I’m most interested in Urban Outfitters for their bras. I’m not a big fan of underwire, so I’m completely obsessed with their lacy bralettes.
10. H&M
H&M can be kind of hit or miss for me, but their underwear is almost always a hit. They make some really adorable pieces, but more importantly, they just make a solid pair of plain cotton panties. When I see them hanging out in the bin at the checkout, I’m pretty much powerless.
Where Do You Buy Your Underwear?
Everyone loves different kinds of underwear, but some retailers are better than others. Which is the best? Where is the best place to buy underwear and bras?
Just about everyone you encounter is wearing underwear of some sort. Some folks prefer cotton briefs; many like to go wireless with their bras, and a few brave souls out there actually prefer thongs. But where you buy your underwear is probably the most important aspect, as it determines the quality, as well as how well your needs and wants are fulfilled.
(Related: What The Name You Call Your Underwear Says About You)
Everybody knows that Victoria’s Secret is one of the biggest retailers of undies (calling them the oft-despised word “panties”), so in honor of tonight’s VS Fashion Show airing–which we will be live-tweeting!–we figured today is the perfect time to discuss the best underwear sellers. After all, there are so many wonderful places to buy mini dresses, as well as plenty of not-so-wonderful ones, but depending on your needs and preferences, you may not have the same favorite as your best friend, mom, sisters, or coworkers.
My personal faves of the past few years:
- Target: Yes, I’m slightly embarrassed that I buy my underwear at Target, but you guys, this pair right here is the only one that’s been invariably comfortable and looked great under tight things for me. I have probably bought 12 pairs, possibly more, over the past four years.
- Le Mystere: I have had this bra for a year. I wear it about 50% of the time because it’s really comfortable, ridiculously cute, and has yet to quit on me or get all stretched out.
Of course, I still want to find out more spots from which I can acquire wonderful underwear. I’m due for a lingerie update (lingerupdate?), so help me out.
Where do you buy your underwear (and why)? Tell us in the comments!
(Featured image via Shutterstock).
Iskra Banović is our seasoned Editor-in-Chief at BlueFashion. She has been steering the website’s content and editorial direction since 2013. With a rich background in fashion design, Iskra’s expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.
