Don’t get me wrong– Victoria’s Secret can be great. They have a large selection, their female staff gives off that Girls’ Club vibe, and it’s never hard to find a store nearby. That being said? I’m bored. I’m bored of Victoria having a pseudo-monopoly on lingerie, and I’m bored of watching other great underwear lines continue to fly under the radar. If you’re looking to expand your panty collection, try these 10 stores that sell affordable, cute, and different underwear!
Target is kind of the world’s best-kept lingerie secret. Not only do they sell amazing nightgowns, robes, and pajamas, but there needs to be a new award show just to honor their underwear. It’s soft, pretty, comfy, cheap. The best.
2. Feminist Style
Thanks to the power of Kickstarter, one young woman has created underwear with positive feminist messages emblazoned on them. If wearing the word “CONSENT” on your crotch sounds like a great idea to you, these are perfect.
3. Forever 21
Hear me out. Even though their sweaters tend to unravel and washing machine cycles can be the death of their dresses, Forever 21 does a really good job with underwear. It’s cute enough to make you feel pretty and cheap enough to make you feel confident about wearing it on your period. Best of both worlds.
4. Cool Aunt Flo
If your sense of humor has been calling you to buy a pair of period panties with “SHARK WEEK” written across the butt, this Etsy shop has come to the rescue.
Aerie earned a special place in my heart after they started a no-Photoshop campaign, and they’ve kept my loyalty by selling really adorable products. Anything you can get at Victoria’s Secret, you can get here. It’ll just be cheaper, younger, and friendlier.
6. Gap Body
For a store that famously sells khaki pants and boring office tops, Gap makes a surprisingly fun pair of panties. I love the bright colors and interesting lace patterns.
Harry Potter fans: rejoice! This Etsy seller makes underwear with all three Unforgivable Curses on the butts. Oh, and don’t worry– they have products for other types of nerds, too. Adventure Time fans will be particularly excited.
Does anyone else get some kind of weird anglophile rush from shopping at Topshop? It makes me feel like I’m Cara Delevingne or something. Their underwear are every bit as cute as their clothes.
9. Urban Outfitters
They sell some truly gorgeous panties, but I’m most interested in Urban Outfitters for their bras. I’m not a big fan of underwire, so I’m completely obsessed with their lacy bralettes.
H&M can be kind of hit or miss for me, but their underwear is almost always a hit. They make some really adorable pieces, but more importantly, they just make a solid pair of plain cotton panties. When I see them hanging out in the bin at the checkout, I’m pretty much powerless.
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