In this comprehensive fashion logos list, we have already discussed the logos of fashion brands such as Lacoste, Versace, Chanel, etc. Now it’s time to talk about Hello Kitty, sportswear brands Puma, Nike, and Adidas, as well as Gucci, Givenchy, and Louis Vuitton. Besides, you’ll have a chance to find out about Levi’s logo.
Delving into the history of fashion brands logos with names, we uncover the rich stories and symbolism behind each emblem. In this history of fashion brands logos timeline, we trace the evolution and stories behind some of the most iconic emblems in the fashion industry.
Fashion brand logos have a rich history and often carry significant meaning and symbolism. This article delves into the stories of designers and their logos, providing a brief overview of the history of some iconic fashion brand logos:
The Nike company logo is the famous swoosh that represents the wing of the Greek Goddess of Victory statue. Carolyn Davidson, a graphic design student at Portland State University, created the design in 1971 and received just US$35. One of the company’s founders, Philip Knight, had offered Carolyn a job even though he preferred a different logo than the young designer had created. Later, when Nike became an international sportswear producer, Knight gave Davidson a diamond Swoosh ring and an envelope filled with Nike stock to express his gratitude.
The Adidas brand was established in 1948 by Adolf Dassler after his father’s company, Gebrüder Dassler Schuhfabrik, was split. The company’s name was initially Addas, an abbreviation of the founder’s initials. However, a few months later, Addas was renamed Adidas (Adolf was often called ‘Adi’ by friends). The ‘Three Stripes’ that feature the company logo were bought from the Finnish sports company Karhu Sports in the 1950s. By the way, the stripes symbolize the company’s popularity on three different continents.
Adolf Dassler’s brother Rudolf Dassler, in turn, founded the Puma brand, which was named Ruda for the first time. The initial logo of the company was different from what we know now. According to one version, it was created by Rudolf himself. And only in 1960 was the logo redesigned into the picture we are all familiar with.
Guccio Gucci founded the Gucci company in 1921 in Florence. One of his six children designed the famous Gucci logo in 1933, which featured overlapping G letters. However, these aren’t only G letters. They symbolize two stirrups, showing the brand’s legacy: Guccio Gucci used to sell horse accessories.
Chanel’s logo, the interlocking double Cs, was designed by founder Coco Chanel. It represents her initials and has become synonymous with timeless elegance and luxury.
Givenchy was founded in 1952 by Hubert James Marcel Taffin de Givenchy. Now, the company manufactures perfumes as well as clothing and jewelry. The Givenchy designer logo is very attractive but rather simple at the same time. It consists of a quadruple ‘G’ forming a larger square. Givenchy’s logo reminds me of Celtic jewelry with a similar kind of complicated design.
Versace’s logo features the head of Medusa, a symbol of power and allure. It reflects the brand’s bold and provocative designs.
Levi Strauss & Co.
Levi Strauss & Co. (LS&CO) was founded in 1853 when Levi Strauss came from Franconia to San Francisco to open a west coast branch of his brother’s New York dry goods business. But already in the 1870s, they started selling denim overalls. Modern jeans were not produced until the 1920s. The first logo of the company appeared in 1886. It was named Two Horse Brand and featured horses trying to tear a pair of jeans apart. According to a legend, a locomotive driver tied two carriages with jeans and drove both to the destination station.
Polo Ralph Lauren
Ralph Lauren’s polo player logo exemplifies the brand’s preppy and sporty style, reflecting the founder’s love of polo.
Prada’s logo is a simple and elegant triangle. While its exact meaning has yet to be widely known, it conveys a sense of minimalism and modernity.
The Louis Vuitton fashion house was opened in 1854, and until now, it has been famous for their high-quality goods. The company logo is a stylized Japanese-inspired floral motif representing the brand’s initials.
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Calvin Klein’s logo is a simple, minimalist representation of the brand’s clean and modern aesthetic.
Hello Kitty character was created in 1974 by Shintaro Tsuji, the Sanrio company owner. In 1976, the cute kitty was registered as the trade logo of the company. Initially, there were two names: Hello Kitty and Kitty White. The first was more appealing.
The history of fashion brands’ logos is a fascinating journey that intertwines with their founders’ stories and their brands’ evolution.
Each logo has a unique story, from the iconic Nike swoosh, which was a mere $35 design, to the familial tales of the Dassler brothers, who founded Adidas and Puma.
The Gucci logo’s equestrian origins, Givenchy’s intricate design reminiscent of Celtic jewelry, Levi’s testament to the strength of their denim, Louis Vuitton’s Japanese-inspired motif, and the adorable Hello Kitty character all serve as testaments to the creativity and legacy of these brands.
These logos are not just symbols but emblematic of the brand’s history, values, and evolution over time.
Iskra Banović is our seasoned Editor-in-Chief at BlueFashion. She has been steering the website’s content and editorial direction since 2013. With a rich background in fashion design, Iskra’s expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.