Logos are more than just symbols; they are iconic symbols that tell stories. Dive deep into the tales behind the world’s most iconic fashion logos and discover how they’ve shaped brand identities and influenced pop culture. The evolution of famous fashion logos is a testament to the ever-changing dynamics of the fashion industry.
Every famous brand has a fashion logo we recognize, showcasing their unique brand identity. Usually, it is small and simple, but some logos, influenced by cultural trends and logo design trends, are elaborate and mysterious. Now, I am going to tell you the history of the logos of a few of the most significant fashion houses in the world.
Lacoste is an old and reputable brand. Their logo, the tiny green alligator, is a perfect example of fashion branding. Known to everyone who likes fashion, the story behind Lacoste’s alligator symbol dates back to 1933 when Jean René Lacoste founded a company that produced tennis shirts. A tennis player himself, Jean René had the sports nickname Alligator. One of his friends drew a picture of a little crocodile just for fun, and soon, that became the emblem of the brand.
Fendi’s two reverse-reading F letters are often compared to a puzzle because of their intricate design. It was Karl Lagerfeld who invented the logo for the fashion house founded by Edward and Adele Fendi. This beautiful logo has become a favorite print in Fendi’s collections, gracing a majority of their designs.
Chanel’s interlocking, back-to-back, overlapping double Cs is a logo that has left a significant impact on fashion brand logos in pop culture. Introduced in 1925, the significance of Chanel’s double Cs logo is manifold. While some attribute its design to horseshoes depicted in 1886, others see it as a symbol of success and luck. However, most believe that the logo represents the initials of Coco Chanel, the founder of the French designer house.
Calvin Klein, established in 1942, introduced its CK logo to the public 30 years later with its jean line. This logo, easy to remember and associate with the brand, soon became a symbol not just for recognition but also for navigating through their collections.
Hermès, with its logo depicting a horse and carriage, showcases the brand’s evolution with changing times, while Burberry Prorsum’s knight in armor logo, dating back to 1856, emphasizes its long-standing history in the fashion world.
The history of the legendary Burberry Prorsum dates back to 1856. That year, Thomas Burberry opened his first shop, selling ready-to-wear clothing. The designer invented the technology of making waterproof material—gabardine—and used it to make raincoats and trench coats for soldiers. In 1901, Burberry already had a big order for these outfits, which he marked with his new logo—a figure of a knight in armor suit with a flag that read ‘Porsum.’
Lastly, the Versace logo, intertwined with Greek mythology, showcases the snake-entwined head of Medusa. Gianni Versace’s choice of Medusa in 1978 was influenced by his love for classic themes, viewing her as the epitome of fatal attraction.
In conclusion, as we explore the history and cultural influence on logos from these iconic brands, we gain a deeper appreciation for the art and vision behind them.
Iskra Banović is our seasoned Editor-in-Chief at BlueFashion. She has been steering the website’s content and editorial direction since 2013. With a rich background in fashion design, Iskra’s expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.