Guide to Holiday Shopping in SoHo

The famous neighborhood of New York City has, since the ’70s and ’80s, evolved into one of the city’s prime shopping districts. Even though SoHo (South of Houston Street) still features galleries, the area is matching the luxury boutiques with independent-designer outposts that give the are its famous character. Here’s your guide to what’s new in SoHo retail—including holiday pop-ups—and noteworthy permanent retailers. When all that shopping becomes exhausting, visit one of the restaurants or bars on the list for a well-deserved break.


  • Bershka Pop Up (opened October 2017) – Zara’s more affordable sister brand. 580 Broadway.
  • Shinola (opened June 2017) – Luxury items, including just-released headphones. 101 Prince Street.
  • VLTN  Pop up (opened October 2017) – Athletic wear resort line from Valentino fearing limited edition items. Closes 11/26. 121 Spring Street.
  • Maison Kitsune (opened October 2017) – Parisian fashion and electronic music record label. 248 Lafayette.
  • Shamballa Jewels (opened September 2017) – Danish fine jewelry company. 170 Mercer.
  • Armani Box Pop-up (opened November 2017) – The brand’s first NYC pop-up store includes the entire product range. Closes 12/31. 490 Broadway.
  • YSL Beauty Pop-up (opened October 2017) – Customize your favorite YSL Beauty Lipsticks and Fragrances. Closes 12/31. 490 Broadway

Noteworthy Stores:

  • Moncler– Luxury puffer coats for everyone – including the dog. 90 Prince Street.
  • Supreme– Streetwear and skate brand with a cult following. 274 Lafayette Street.
  • KITH– Multifunctional lifestyle brand for both men and women. 337 Lafayette Street
  • SONOS– Flagship for the wireless home sound systems company. 101 Greene Street.
  • Bathing Ape– a Japanese fashion brand known for limited edition collaborations. 91 Greene Street.
  • Opening Ceremony– Iconic and emerging homegrown designers. 35 Howard Street.

Take a Break For a Bite or a Beverage:

  • *Soft opening Nov. 15th! Star Wars-inspired Dark Side Bar serves coffee during the day before becoming a speakeasy lounge in the evening. 201 Lafayette St.
  • The Handy Liquor Bar– Features a time-honored cocktail list inspired by the classics. 527 Broome Street.
  • Von– Neighborhood spot for a drink and conversation. 3 Bleecker Street.
  • The Ship– Nautically-inspired and spacious underground speakeasy. 158 Lafayette Street.
  • Le Coucou– Critically-acclaimed French restaurant. 138 Lafayette Street.
  • De Maria– All day café. 19 Kenmare Street.
  • Pasquale Jones – Delicious pizza from the Charlie Bird team. 187 Mulberry Street
  • Blue Ribbon Sushi – Original outpost of the popular sushi restaurant. 119 Sullivan St.
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