The fashion brand known for its rhino logo is Ecko Unltd, also referred to as Marc Ecko. This brand was particularly popular in the early 2000s and is associated with the urban streetwear movement. Marc Ecko, the founder, is also known for his involvement with Complex Media and for his entrepreneurial ventures. Despite fluctuations in popularity, Ecko Unltd remains an iconic fashion brand with a rhino logo, recognizable by its distinctive rhino logo.

Clothing Brands with Rhino Logos

Clothing brands often seek distinctive logos to set themselves apart in a competitive market. One such emblem that has gained recognition is the rhino logo. Here’s a look at some clothing brands that feature this powerful animal in their branding.

Clothing Brands with Rhino Logos

Ecko Unltd.

Ecko Unltd. is perhaps the most well-known brand with a rhino logo. Founded in 1993 by Marc Ecko, this streetwear brand quickly became associated with hip-hop and skate culture. The rhino logo is a nod to the brand’s bold and urban style, which is often inspired by graffiti art. Ecko Unltd. started as a T-shirt company but has since expanded to offer a wide range of clothing and accessories, including jackets, hoodies, jeans, and sneakers.

Other Brands with Rhino Logos

While Ecko Unltd. is the most prominent, there are other brands that also use a rhino as their symbol, showcasing the versatility and appeal of the fashion brand with a rhino logo concept across different markets.

  • Rhino Clothing
  • Save The Rhino
  • Rhino
  • OL Pejeta
  • Rhino Rugby
  • SORAI

These brands may not be as widely recognized as Ecko Unltd., but they each incorporate the rhino into their brand identity, which can be a symbol of strength, durability, and toughness.

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Custom Rhino Branding

For those looking for unique branding, custom rhino logos are an option. Design platforms like 99designs showcase a variety of rhino brand identities created by professional designers. These custom designs can help a brand stand out and convey its unique story and values.

The Meaning of the Rhino in Clothing Brands

Clothing brands often choose logos that resonate with their brand identity and values. The rhino, a powerful and majestic animal, has been adopted by several clothing brands, most notably Ecko Unltd. The rhino symbolizes strength, fighting spirit, and an untamed essence, which aligns with the brand’s ethos.

Founded in 1993 by Marc Ecko, Ecko Unltd is a brand deeply rooted in street culture and graffiti art, often associated with hip-hop. The rhino logo represents the brand’s strength and fighting spirit, reflecting the powerful and ironic mascot that has become instantly recognizable. The brand’s use of the rhino logo is a nod to the untamed spirit and the limitless power of the herd, symbolizing individuality, rebellion, and creativity.

The Rhino’s Broader Symbolism

Beyond Ecko Unltd, the rhino is seen as a symbol of peace, gentleness, power, freedom, and steadiness. Its silver horn is sometimes interpreted as signifying a divine connection. This duality of the rhino’s symbolism—both powerful and gentle—makes it an attractive emblem for brands that want to convey a message of authority and confidence, as well as a deeper, more spiritual meaning.

The rhino logo in clothing brands like Ecko Unltd embodies a blend of strength, resilience, and a rebellious spirit. It’s a visual statement that aligns with the brand’s streetwear identity and its connection to urban culture and hip-hop. The rhino’s rich symbolism allows it to represent both the physical attributes of power and freedom, as well as the more intangible qualities of peace and spiritual connection.

What Other Animals are Commonly Used as Logos in Clothing Brands?

Several clothing brands use animal logos to represent their brand identity. Here are some examples:

  1. Lacoste: This French clothing brand is famous for its crocodile logo, which has become synonymous with the brand itself.
  2. Abercrombie & Fitch: This American casual wear brand uses a moose as its logo, symbolizing bravery and dominance.
  3. Ralph Lauren: The Ralph Lauren logo incorporates a polo horse, reflecting the competitive spirit of the sport.
  4. American Eagle: This brand chose the eagle as its logo, a bird often associated with American patriotism.
  5. Vineyard Vines: This brand uses a smiling whale as its logo, embodying the brand’s New England flair.
  6. Baby Phat: The women’s spinoff of Phat Farm uses a sassy Siamese cat as its logo, aligning with its trendy urban fashion.
  7. Ferrari: Although not a clothing brand, Ferrari’s logo features a wild stallion, symbolizing the sleek and luxurious nature of their cars.
  8. Puma: This brand uses the image of a puma, a symbol of agility and power.

These brands have successfully used animal logos to create a strong and memorable brand identity. The chosen animals often symbolize the characteristics that the brands want to project, such as strength, agility, bravery, or elegance.

In conclusion, the rhino logo is a powerful symbol in the fashion industry, representing strength and resilience. Ecko Unltd. is the most notable brand with this logo, but several other brands also embrace the rhino in their branding efforts. Whether through established brands or custom designs, the rhino continues to charge its way into the fashion world.

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