When you run a business, repeat customers showcase a certain level of success that is something to be proud of. When people shop, they often have a brand in mind that they will always consider first. Why is this? People know what they like and what companies they trust.
Having a solid brand for your business shouldn’t be an afterthought. It should be a goal every company tries to achieve. Your brand says a lot about how your business runs, the quality provided, and the value worth.
Of course, building a brand name, especially a new or small company, can be challenging. Fortunately, you can do a few things to help customers remember you.
Showcase Your Website
Your website is the face of your business and the best way people can search and buy your products. You want to take time to make your customers feel at ease as they navigate your website, which means making sure your site functions correctly and looks trendy.
Take some time and evaluate your current website for your business. Is it easy for customers to access and use? How do you showcase your products, and is your price a good representation of payment for value? Perhaps you have a beautiful visual website, but the checking cart is clunky.
No matter how nice your site appears, if it’s not functional, customers won’t return, and worse, they will spread the word, making your brand name sink. Consider ease of checkout, such as 360 payments, and the functionality of your site. Make your website one customers not only love visually but can use.
Check Your Product
What services or products do you provide customers? Analyze what you’re offering and the price you’re asking for it. Is it worth what customers are paying? The last thing you want is to send a product that is easily broken and doesn’t last. People will notice, and they will not be happy.
Make sure the packaging of your product matches your brand. It not only needs to be visually appealing and unique but also keep your products safe while shipping and delivery. Different products require different packaging. For example, if you have a supplement brand, custom vitamin packaging can completely change your brand for better customer satisfaction, and brand image-wise.
Create products and services that are filled with quality, not quantity. Your brand name will foster trust if you deliver good services and products time and time again. You want customers to know they can rely on you, and you can showcase that by investing in quality.
Look at Shipping
When you run an online business, shipping speed is important to customers. Offer a variety of shipping times and costs. Be upfront with your customers in real-time, so they know when to expect your products and goods.
If ever your store experiences an unexpected delay or issue with packaging, make sure your customers are aware, so they know what to expect. It’s much easier to recover a brand name that values open communication than one that tries to hide struggles and unexpected business issues.
These days customers don’t care about the corporate message as much as the real people talking. Showcase the realities of your business on your social media pages and let people find ways to relate to your company on a real level.
Some excellent ways to create customer connection include simply posting behind-the-scenes photos of your business and conversations with current employees. Of course, if you value quality, your products, and your business goals, it should go without saying you should value your employees too.
Your employees can strengthen your business brand name and help customers feel connected and welcome. Take the time to showcase how you value the people that work for you and what dreams you have for your business. Customers love supporting businesses that are real and down to earth.
Know Your Market
You could be doing everything right, but your brand name will suffer if you try to sell to the wrong audience. Evaluate your products and services and truly consider who your audience is. Once you understand who you’re creating products for, you can begin tailoring quality and products to your customer’s needs. Tailored products have a way of bringing customers back.
These are but a handful of ways you can create a strong brand name for your business, and they are guaranteed to help your customers fall in love with your company.
Iskra Banović is our seasoned Editor-in-Chief at BlueFashion. She has been steering the website's content and editorial direction since 2013. With a rich background in fashion design, Iskra's expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.