Effective Date: August 11, 2025
1. Introduction
At Blufashion (“we,” “us,” or “our”), we value your trust and respect your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit https://blufashion.com or interact with our services.
We aim to keep this policy as clear and transparent as possible, so you know exactly what’s happening with your data, whether you’re in the EU, California, Canada, or anywhere else in the world.
This policy applies to all information collected through our website, blog, and any related services, including sales, marketing, or events.
2. Key Terms
- Cookie: A small text file stored on your device that helps websites remember your settings and preferences.
- Personal Data: Information that identifies you directly or indirectly (e.g., your name, email, IP address).
- Service: The website, blog, and related features we provide.
- You: Any person using our site or services.
3. What We Collect
We may collect:
- Personal details you provide: name, email, phone number, billing/shipping address.
- Account information if you sign up.
- Payment details (processed securely through PayPal; we never store your credit card info).
- Usage data: IP address, browser type, pages visited, and time spent on the site.
- Cookies and tracking data for preferences, analytics, and advertising.
4. How We Use Your Information
We use your information to:
- Provide and improve our services
- Process transactions and deliver orders
- Respond to inquiries and customer service requests
- Personalize your experience
- Send you updates, promotions, and offers (if you opt in)
- Comply with legal obligations
5. Cookies & Tracking
We use cookies to operate our site, improve functionality, and show you relevant ads. You can disable cookies in your browser settings, but some features may not work as intended.
We also use third-party tools such as Google Analytics and Google AdSense. You can opt out of Google Analytics tracking with this browser add-on and adjust Google ad settings here.
6. GDPR (EU Visitors)
If you are in the European Economic Area (EEA), you have the right to:
- Access, update, or delete your personal data
- Restrict or object to processing
- Withdraw consent at any time
- File a complaint with your local data protection authority
Our legal bases for processing your data under GDPR include:
- Your consent
- Contract performance
- Legitimate business interests
- Legal obligations
7. California Privacy Rights (CCPA & CalOPPA)
Your CCPA rights include:
- Right to Know: Request details on what personal info we collect, use, and share.
- Right to Delete: Ask us to delete your personal info (with certain exceptions).
- Right to Opt Out: You can tell us not to sell or share your personal info. We do not sell personal data, but if that changes, we will update this policy and provide a clear opt-out link.
- Right to Non-Discrimination: We will never deny you services or charge you differently for exercising your rights.
CalOPPA compliance:
- This Privacy Policy is clearly linked from our homepage.
- We update the “Effective Date” when changes are made.
- Do Not Track: We currently do not respond to browser “Do Not Track” signals, but you can manage tracking preferences via cookies and ad settings.
California residents can submit privacy requests at:
Email: support@blufashion.com
Phone: +1 631 993 4146
8. PIPEDA (Canada)
If you’re in Canada, we comply with PIPEDA and will:
- Get your consent before collecting personal info (unless permitted by law without consent).
- Allow you to access, correct, or delete your personal info.
- Respond to privacy requests within 30 days.
You may also contact the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated: https://www.priv.gc.ca
9. COPPA (Children’s Privacy)
We do not knowingly collect personal information from children under 13. If we discover such data was provided without parental consent, we will delete it promptly.
Parents can contact us at support@blufashion.com to review or request deletion of their child’s data.
10. Data Retention
We keep your data only as long as necessary for the purposes outlined in this policy, or as required by law. For orders involving physical goods, we may retain shipping and billing details longer to handle returns, warranties, or legal obligations.
11. Data Transfers
If you are outside Serbia, please note that your data will be transferred and processed in Serbia, where our servers are located. We use appropriate safeguards to protect your data during transfer.
12. Sharing Your Data
We may share your data with:
- Service providers (hosting, analytics, email delivery)
- Payment processors (PayPal)
- Legal authorities when required by law
We do not sell your personal data.
13. Security
We use commercially reasonable measures to protect your personal data. However, no online method is 100% secure, and we cannot guarantee absolute protection.
14. Links to Other Websites
Our site may contain links to third-party sites. We are not responsible for their privacy practices.
15. Changes to This Policy
We may update this Privacy Policy occasionally. If the changes are significant, we’ll notify you by email or a site notice before they take effect.
16. Contact Us
If you have any questions or privacy requests:
Email: support@blufashion.com
Phone: +1 631 993 4146
Mail: Kolarceva 3, 11000 Belgrade, Serbia
Contact Form: https://blufashion.com/privacy-policy/