It is never simple to come up with a successful marketing strategy for a corporation. Some people have abandoned traditional advertising methods in the age of the internet and digital marketing.
However, many tried-and-tested advertising strategies are still influential today. A customized pen is an excellent method to promote your company. Pens have long been a popular promotional item due to their low cost of production and great use.
Continue reading to learn how you can promote your business with customized pens.
What Are The Benefits Of Using Customized Pens?
First and foremost, you must comprehend how customized pens might benefit your company. One of its primary advantages is that they are handed about.
Your customized pens may find up in the hands of someone you didn’t even want to target, which means you’re increasing brand recognition just by employing these inexpensive advertising presents.
Consider this: someone who has your pen could give it to a coworker, who could subsequently leave it with their supervisor or even take it home. Pens can travel and live a long time.
Furthermore, pens are inexpensive. You don’t have to go over budget for these goods, and they provide a high return on investment because they’re a moving advertisement for your company.
Everyone requires pens, therefore you can be sure that you will not run out of people to send pens to. There is a large selection of promotional things available, including pens. You may choose from Bolt action pens to branded fountain pens in a variety of colors and styles to best suit your marketing objectives.
How You Can Promote Your Business With Customized Pens?
It’s simple to list the benefits of using customized pens in your marketing: they’re inexpensive, helpful, effective, portable, and adaptable to any campaign. And that’s only the beginning.
Custom pens may be used to spread the word about any organization, product, or service. They’re skinny marketing ninjas. They’re quick and effective at spreading your message, and they cut through the marketing noise.
Customized pens are an excellent way to get your message into the hands of new customers. Here are five inventive applications:
- Cost-Effective
Consider the amount of money you have available for marketing. Typically, new small business owners do not have a lot of capital. As a result, they frequently search for low-cost strategies to get their name in front of consumers.
There is a cost to making promotional pens, but it is by far the most cost-effective marketing approach accessible. Customized pens are available in large quantities in the market, therefore the cost per pen is relatively low.
- Walking Billboards
Direct mail, television, and radio advertisements are quite successful. Customers must hear or view these advertisements at the right moment for them to be effective. Your radio commercial might be heard when someone is traveling in his automobile.
However, after the advertisement is removed from the air, this consumer may forget about your organization. It’s not the same with promotional pens. When developing customized promotional pens for your company, you may directly incorporate the company name, QR Code, etc on the pen.
Every time your pin is used, recipients are reminded of your service. They may not require your product or service right now, but if they do in the future, your organization may be the first to come to mind.
- Long Marketing Lifecycle
Customized pens can effectively showcase your brand for an extended period. For example, a pen purchased for a few cents might endure for months.
Meanwhile, other means of traditional promotion, such as television and radio commercials, are far too expensive for such a short period. If you want your advertising to stay on the air, you’ll have to spend extra.
Give special discount offers for long-lasting pens, and they will undoubtedly remain in your customers’ pockets for an extended period.
- Great Usability
Another reason customized EDC pens are excellent promotional products is their ease of use. Consider this: who doesn’t use pens at least once a day? They’re going to use a pen from time to time, whether they’re young pupils or working adults.
As a marketer, you must provide promotional things that have true worth. The use of common ink color is a good method to boost the usage of your customized pens.
- Dare To Be Unique With A “Utility” Business Card Replacement
Business cards are a time-honored practice for spreading your brand’s identity and sharing your contact information. However, times are changing. You may publish everything about your company on the internet, but you must persuade people to view it.
You could put your contact information on a card, but why not print it on a pen? It doesn’t have to be a replacement for a business card, but consider it a method to make your company’s information more accessible.
Furthermore, business cards are frequently discarded as people clean out their pockets. Pens are frequently rescued from the clutches of the rubbish bin.
Wrapping Up
When advertising your business, attempt to use as many marketing strategies as possible, especially tried-and-true ones. As we have mentioned above, collect a sufficient number of customized pens such as fountain pens, and EDC Bolt Action pens. If done correctly, this easy marketing tactic might be just what your company needs to attract a larger audience.
Iskra Banović is our seasoned Editor-in-Chief at Blufashion. She has been steering the website’s content and editorial direction since 2018. With a rich background in fashion design, Iskra’s expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.
