Today’s digital world is rapidly evolving, with new technologies and services emerging almost daily. As a result, customers have become much more demanding and expect businesses to offer them exactly what they want in the way they want–fast, easy and accessible from any location.
Moreover, customers are becoming increasingly sophisticated in their thinking about security as data breaches pile up. This means businesses must ensure that all personally identifiable information is protected and only accessed by authorized individuals.
One way to secure your online presence is identity authentication. Identity authentication is a process that identifies an individual based on one or more unique characteristics known only to them – such as fingerprints, voice recognition, facial recognition or eye scanning.
Implementing these processes when creating software can help reduce the risk of users having their identities stolen. If you’re looking to implement a secure identity authentication system for your business, here are eight reasons why you should strengthen your identity authentication.
1. It helps businesses combat fraud
In addition to helping identify users, authenticating your users can help businesses combat fraud. Fraudulent activity can be any deceptive or criminal act intended to deceive an individual or business for monetary or personal gain.
When it comes to identity authentication, companies can use this process to help verify that the person behind the transaction is authorized to access their system or obtain items. This can help prevent fraudulent activity and stop scammers from stealing from businesses or individuals.
For example, if a person attempts to open a new credit card account, an identity authentication process can help verify that they’re not opening an account in someone else’s name. Identity authentication can also help prevent fraudulent online transactions by confirming the identity of the person attempting to access a particular account.
2. It helps identify users
Every business has to start by authenticating users and identifying who they are. The primary goal of any identity authentication is to confirm those individuals’ identities. This is important for both businesses and users.
Identity authentication helps businesses know who their customers are so they can properly identify them the next time they login into the system and reduce the risk of identity theft. Identity theft is a significant issue today. It’s estimated that more than 16 million people are victims of identity theft each year.
A good way identity authentication can help identify users is by using biometric information. With biometrics, you measure and analyze the physical aspects of a person, such as their fingerprint, face, eye, or voice. This information is then transformed into a digital identifier that can be used to authenticate the individual next time they seek services.
3. It helps protect user data and privacy
Another reason to strengthen your identity authentication is to help protect user data and privacy. Identity authentication can help protect user data and privacy by using encryption and authentication algorithms to verify the identity of each user.
It also helps protect user data by limiting the information an individual can see. For example, if you use a website to purchase a product, the website will ask you to enter your personal information.
4. It helps combat security issues
A significant reason to strengthen your identity authentication is to help combat security issues. Identity authentication can help protect against man-in-the-middle attacks, brute-force attacks, and other cyber threats.
Overall, businesses need to implement a strong identity authentication process because it can help reduce cybercrime and other types of security issues. When implementing identity authentication processes, keeping security in mind is essential.
5. Help establish trust with consumers
One of the biggest reasons to strengthen your identity authentication is to help establish trust with consumers. Trust is a vital component of any successful business relationship. It can help strengthen relationships between businesses and consumers by providing a sense of trust between the two parties.
Identity authentication can help businesses and individuals verify each other’s identities to establish trust between two parties. This can be helpful in various ways, such as when people want to make financial transactions, sign up for new services, or access private information.
Through identity authentication, your customers can trust that their sensitive data is protected. They can also trust that your brand is legitimate and trustworthy. A legitimate and trustworthy brand will make them feel more comfortable engaging with your brand, and they may even recommend it to their friends.
6. It can help build a brand reputation
Another great reason to strengthen your identity authentication is to help build a brand reputation. Your brand reputation is simply the way your customers see your brand. It’s their overall experience interacting with your brand and their general opinion of your company.
One way to strengthen your identity authentication is to implement two-factor authentication. This is a process where the user has to confirm their identity by providing their username and password and a secondary form of identification, such as a fingerprint or a PIN.
7. Improve customer experience
Another great reason to strengthen your identity authentication is to help improve your customers’ experience. This can be helpful in various ways, such as providing a smoother sign-up process or making it easier to buy products online or seek financial or medical services online.
Some businesses require customers to provide a username and password when signing up for their service or purchasing items online. With identity authentication, you can confirm that the person is who they say they are, which can help streamline the sign-up process.
8. To comply with new regulations and standards
Many new identity authentication regulations and standards are coming into play. You need to be prepared for these changes and make sure you are staying compliant. One of the essential identity authentication regulations is the General Data Protection Regulation (GDPR), a European Union regulation.
The GDPR is designed to protect the privacy of individuals residing in the EU by regulating how companies handle and store information. You must use two-factor authentication to comply with the GDPR and strengthen your identity authentication.
Another necessary identity authentication standard is ISO 27001. ISO 27001 is a risk management standard. It is designed to help organizations identify and manage their risks. To comply with ISO 27001, you must strengthen your user identity authentication.
Failure to comply could put your company at risk of going out of business and facing significant fines.
Bottom line
Identity authentication is an essential part of online security. It ensures that only authorized users have access to your data. Identity authentication also helps protect your brand and improves customer engagement. When it comes to strengthening your identity authentication, there are many different authentication methods. They vary in terms of security, ease of use, and cost. You should conduct an authentication audit to find the right authentication method for your business. An authentication audit helps you understand how authentication works and how it can benefit your business.
Iskra Banović is our seasoned Editor-in-Chief at Blufashion. She has been steering the website’s content and editorial direction since 2018. With a rich background in fashion design, Iskra’s expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.
