How to improve my Poultry business?

Global poultry meat products needs are increasing day by day.

It is expected to exceed more than 200 million tons by 2050.

No wonder the poultry business demands the highest possible efficiency.

Are you a poultry business owner and wondering if there is any room for improvement?

Or looking to start their own poultry business.

You will find valuable tips related to the poultry business in this article.

And given the demand in Agri Jobs Australia — this guide is sure to help Australians.

Get the right breed. 

Is your business already operating?

Regardless, you can consider new breed’s next time.

Here’s how to decide the best breed for your poultry business:


Chicken breeds are separated into two categories, i.e., standard or large, and bantam based on size.

All species come in both scopes.

Of course, the extensive breeds proffer more eggs and meat.

In fact, Bantams are one-fourth the size of the larger breeds.

However, the benefit associated with Bantams is they lay eggs daily.

Heavy Breeds

Suitable for the geographical location with gruesome winters, heavy breeds have thick skin and more body hair.

Thus, helping them sustain the harsh climate and resulting in good yield.


Hardiness — meaning — the hens can sustain tough times. And genetic weaknesses and forage versus eating feed.


Hens go broody over a clutch of eggs, and they do not leave their nest for anything.

The problem with this is they do not have to produce any more eggs.

Moreover, the eggs grow faster, given the warmth.

Dual-Purpose Breeds

Some breeds stop laying eggs after a while. And are adequate only for consuming meat.

On the contrary, the dual-purpose breed is exemplary for both.

Learn How to Raise Chickens for Meat

The task here is to raise chickens as per market size.

For instance, the Cornish Rock — a cross — is grown in almost all the poultry farms across the US.

But that does not mean it is the right breed for your business too.

Numerous things count.

For instance, you can decide the best breed for you based on the above evaluations on how to choose the best breed for you.

Here’s how you should raise chicken for meat:


Start with deciding the size of the coop. Of course, given the farm-level production — there isn’t much to say here.

But you will have to ensure multiple things.

For instance, does the coop have proper ventilation?

Also, chickens love the shade. Does the coop have shade?

Moreover, ensure that the part of the coop has sand or dirt, as chickens love dust-baths.

Consider raising the chickens on pasture:

Did you know that chickens raised in the pasture are good in omega-3 fatty acids?

Yes, they are.

Plus, they are happy.

Learn about raising day-old chickens

Most poultry farmers would bring in day-old chicks from hatchery to raise them.

It is substantial to retain that day-old chicks that necessitate special care.

So, learn the ins and outs of maintaining them at that age.

And incorporate the poultry farm accordingly for better results.

Consider making your own feed

It may sound like a big deal.

But making your own poultry feed is actually simple.

Moreover, you can save a lot of money by creating your own feed.

80% of the feed required by chicken is whole grains. So, it’s actually relatively easy.

You can consider products like — Alfalfa meal — which has high protein and suits, especially in the winters. 

Corn — because it is easy to digest. And it has low fiber, plus includes enough protein for the chicken to raise healthily.

You can also consider field peas — because it is protein-rich and act as a good soy alternative. Or even wheat which contains critical amino acids.

In case you are wondering if the same feed is required by all stages. Then, no.

Depending on the stage the chickens are in — the feed differs.

For instance, chicks necessitate about 25% of the protein in their diet along with carbohydrates. So, from day one up to the sixth week — supplement their food with a feed having supplied enough proteins.

Similarly, in the Pullet stage, i.e., from the sixth week to 22 weeks — the demand for proteins decreases to 18% in their diet.

In the egg-laying stage — the chickens demand about 16% protein in their diet alongside minerals like calcium and others to maintain them in a healthy condition.

Coming to the last stage, i.e., after 12 months of age — the chickens demand about 18% protein.

But remember that you will have to customize your feed depending on other factors like weather.

Moreover, you will also have to supplement the chickens with macronutrients and micronutrients. So, ensure to customize the feed accordingly.

You can learn about making the chicken feed online. You could also buy the equipment like mash, crumble, and pellets — required to make the feed.

Right Marketing

Marketing of your product has to be both offline and online.

Regardless of the size of the production — marketing is essential if you want to grow your business.

Moreover, with the increase in demand, you can also consider expanding your business accordingly.

So, start by creating a social marketing strategy.

You can also dedicate a website and market via that.

Of course, contact local needs — but if the scale is expansive — do take measures to contact other city’s meet consumers too.

You could also consider referrals for special discounts.


It all comes down to marketing.

Yes, other things like choosing the right breed and preparing your own feed also matter.

As mentioned, choosing the right breed can help you benefit from the making of meat-worthy.

Plus, preparing your own feed can cut down the costs by a great deal.

But marketing is what keeps the business churning.

You could make contracts with the local restaurants and other needing-partners at a reasonable cost.

After all, it is the fine meat that is demanded by them.

Moreover, by raising good meat — others will advertise for you!


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