The Big Apple, The City That Never Sleeps, The Melting Pot, The Capital of The World, We’re talking about New York City, and when it comes to advertising it is the best place to be seen. If you’re considering using one of the New York City billboards scattered throughout the city you’ll want to make sure you’re picking the best spot possible. As you search for the perfect billboard location in NYC, remember that the legal aspect of your business is equally important; consider reading a LegalZoom Review to determine if their services can provide the legal support and resources necessary to protect and grow your business in the competitive environment of New York City.
New York City is home to plenty of important landmarks that double as tourist attractions luring in thousands of people daily. One of the best places for New York City billboards just so happens to be around some of the more iconic places within the city like the Empire State Building, the Statue of Liberty, and One World Trade Center. Each touristy landmark has plenty of places to advertise in the vicinity which means not only will out-of-towners see your ad, but the New Yorkers you’re trying to buy your product will see it as well.
Some of the best ad real estates is in New York City billboards placed in and around their world famous stadiums. Places like Yankee Stadium, Citifield, Madison Square Garden, and Barclays Center all have ample room to display billboards to a wide demographic, even Meadowlands Arena which is in New Jersey attracts New Yorkers who commute to see their hometown football teams play. With billboards inside these various venues, you have a chance of getting eyes from all around the world on your advert.
New York City is home to two of the busiest airports in the United States and they’re both within a half hour of each other. In any city, one of the best places to post a billboard is while entering or leaving an airport, and with over half a million flights per year between both hubs, it’s a no-brainer that your catchy ad belongs at one or both locations.
To get around the Big Apple you’ll need to commute by bus, foot, and train to get to where you’re going on time. It’s a way of life to use the massive underground subway system for most New Yorkers who spend close to an hour on average waiting or riding on a train every single day. Some of the most prominent billboard space is also underground at subway stops throughout the city, commuters are often found waiting for trains to come in so using some of the billboard space plastered throughout the station is a great way to invest marketing dollars.
Not every New Yorker uses public transportation, plenty of New York City billboards can be found alongside a network of highways that connect NYC and surrounding areas. Some of the most trafficked highways are the I-95, I-495. I-678, and the Belt Parkway that takes travelers to and from the suburbs. If you’re aiming for the best cost per mile with a billboard, look no further than one of New York City’s traffic-jammed roadways as you’re bound to find plenty of drivers waiting in traffic glancing at your business’ advertisement.
Some places in NYC are considered landmarks in their own right but they also encompass whole neighborhoods or many city blocks that attract plenty of visitors from all over. Times Square is obviously the big one, it is almost literally one giant billboard with digital features, stores, and enough space for people to walk; it is the premier place to post a billboard. Central Park, The High Line, and SoHo’s shopping district are places that are frequented by people from all walks of life, if you target your general audience correctly with a vibrant ad, you’re sure to convert these busy people into your next customer.
In conclusion, NYC is home to over 8.4 million people and plenty more come from around the world to visit and shop throughout the five boroughs, it’s why marketing is a huge business there. Although billboard real estate can be more expensive in New York City than other places in the United States, the impressions made in this bustling city that never misses a beat can turn your small business into a much larger one.
Iskra Banović is our seasoned Editor-in-Chief at BlueFashion. She has been steering the website's content and editorial direction since 2013. With a rich background in fashion design, Iskra's expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.