Many different companies focus on their website and social media channels, overlooking having a presence on Wikipedia. This applies to your senior executives and the company’s CEOs, especially for publicly centered companies. The articles about your page need to be consistently updated, keeping your company relevant. Keep in mind that people trust Wikipedia since their opinion is not biased. Here are a few ideas about why Wikipedia is important for your company.
Why Does Your Business Need Wikipedia
Wikipedia often goes unnoticed in the presence of other company pages, but this page is worth exploring. While it is not a possibility for all businesses, a Wikipedia web page has numerous advantages. Additionally, many CEOs are starting to learn about the benefits of Wikipedia for their search engine operations, making Wikipedia for CEOs an important step in your business’s webpage.
Be mindful of the confusion surrounding how Wikipedia works so you know how to obtain your company’s presence on the best-known free encyclopedia. However, there are various methods to obtain a Wikipedia presence, establishing your business’ notability.
What are the Advantages of Wikipedia
Even though Wikipedia has its critics, its reputation has credibility. Aside from having your company website, Wikipedia is the logical place to go when you need a third-party source for a business’s information since it is a reliable source of credibility.
A company with its own Wikipedia confers credibility that positions a business as a distinguished facility in its industry. When you have to meet notability, it significantly improves your online presence. Even though anyone can create a social media page, Wikipedia, on the other hand, suggests your business is especially important and trustworthy, bringing invaluable brand awareness.
What are the SEO Benefits
Not only will people be impressed with your Wikipedia page, but so will search engines. Wikipedia is in the top five of the most visited websites globally. This site receives a significant amount of backlinks and traffic, backed up by its domain authority score. Having a Wikipedia link on your website looks impressive and enables you to bring in endless amounts of referral traffic to your web page when linked to another relevant page.
When using Wikipedia there is a good chance for link building with assistance from your company’s already natural accruing links. For example, journalists use Wikipedia as their starting point to research a topic. With writers referencing this encyclopedia, it increases the chance of your business getting used for media coverage.
With the size of Wikipedia, credibility means using it to pull information on different companies or people straight from Wikipedia’s search page. Additionally, it pulled over 11 percent of snippets in the United States, which means it is almost used as much as the next highest site.
How To Get a Wikipedia Presence
There are various methods to create your presence on Wikipedia, with the benefits and challenges varying. The difficulty of creating your Wikipedia presence well is one of the reasons, as a digital marketing tactic flies below the radar. Therefore, you need to carefully build your company to sync with Wikipedia’s policy of having unbiased and valuable information as part of their encyclopedia content.
How To Qualify for a Wikipedia Page
For your company to deserve a Wikipedia page, you must provide credibility and at least six third-party references discussing your company in great detail. However, a common misconception is that your contacts must be from an academic source. In reality, magazine features, industry articles and newspaper coverage are what you need. Keep in mind that some references are allowed to connect to your business’s page, but you must meet the quota for references.
With their well-known tone rule outlawing overly promotional content or advertising speech, their guidelines state each sentence needs to have a reference backing it up. So, a page with substantial content requires numerous supporting independent references.
How to Create Your Wikipedia Page
The criteria for your company’s page are harder to achieve because of the six independent references. This is significantly harder to accomplish when you have not been around for several years. Nevertheless, it is a suitable method for securing backlinks for referral traffic, and brand awareness is some of the benefits without the risk of traffic cannibalization.
Now you know the importance of a company Wikipedia page, it is time to create one. Even though there are several hoops to jump through, they are necessary for you to build your reputation with this trustworthy editor. Fortunately, when you use Wikipedia sensibly, you expand your company’s marketing and SEO content benefits.
Iskra Banović is our seasoned Editor-in-Chief at BlueFashion. She has been steering the website’s content and editorial direction since 2013. With a rich background in fashion design, Iskra’s expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.