Marketing is among the processes that provide great opportunities due to its relationship with digital media and the emergence of new forms. If you still don’t know what exactly you want to do in life, considering your career in marketing can be a good idea.
However, the choice of a university degree should not be limited to job prospects, since above all it is a matter of vocation and it is necessary to acquire the right understanding of what you want, possess certain aptitudes, and have certain personal skills.
So, before you seriously think about making your career in this sphere, let us share with you several aspects of why you should consider choosing marketing as your future job.
1. Broads view of the world:
A marketing professional is a specialist who understands different markets that exist in the world. The ones which have differences thanks to their history, social, economic, and geographical conditions.
The particular differences between one sector and another, although at first glance, may seem similar, cause the marketing strategy to have to change considerably, and the marketer is the only one who can determine how to achieve progress. In this sense, their general culture and knowledge of various areas will be vital resources for designing effective strategies.
2. High dose of a creative mindset
It could be said that marketing is creativity aimed at conquering a specific market. This, in a way, is a fun and exciting game, where imagination allows you to come up with ingenious solutions that no one else would have thought of.
Marketing for pet boarding services, billboards the size of a building, personalized chocolate bars as a promotional medium, flash mobs in the middle of a shopping mall — all these are marketing strategies that once were created by those who dedicated their creative minds to this work sphere. And you can come up with your own. Imagine how inspiring it is.
In short, creativity is an essential part of a marketer’s DNA. It provides, among many things, authenticity for the creation of products, as well as the attraction of customers in an original and differentiating way.
3. Improves analytical skills
It may be that things like observing the environment very carefully, seeing beyond what is apparent, investigating objectively, and knowing how to interpret the events that occur seem like what a detective does. But in reality, they are a part of a marketing specialist’s daily activities.
This process requires analytical thinking, as markets are always in flux. It is also important to be able to identify what has caused things to change, how that might affect your marketing strategy, and what to do about it. Of course, this implies some relation to numbers and statistics. After all, every decision must be supported by reliable data.
4. Helps with efficiency in communication
Sociability is a key factor in marketing. In this career, isolation does not exist, and neither does self-sufficiency. Due to the constant interaction with customers and co-workers, interpersonal relationships must be built well. And here comes communication efficiency which helps a marketer build future relations.
It is essential to be able to express yourself correctly both orally and in writing. Generate empathy, transmit trust, be able to face opposing opinions, and be skillful in negotiation. You will learn all these things if you dive into marketing.
5. Ability to persuade
Convincing is the mission of every marketing professional. It is not enough to communicate. It is necessary to persuade and motivate others to make certain decisions. For these reasons, the best arguments and strategies should be presented to influence the behavior of others.
Competing to conquer your public is a challenge where only those who know the desires and needs of their consumers will win. At the end of the day, the real purpose of the marketing career is for people to choose the product that fits what they need, not to buy for the sake of buying. If you become a marketing specialist, you will improve your ability to communicate with people. This quality will help you not only in your career but also in life.
6. Interest in technology
If you have never had any interest in technology, marketing will help you acquire it. When talking about this process, it is inevitable to think about the future, since they evolve together. The link between marketing and new technologies is becoming stronger. For this reason, those who work in this profession are people who know a lot about the most recent technological advances. And this can be you.
In addition, such people are skilled in handling digital tools such as social networks, applications for websites, and mobile devices. Don’t worry, you don’t have to be a programmer, let alone a computer expert. You just should be interested in those topics.
In addition, today there are several websites available online which can help you power up your marketing. One of such websites is Leadar. There you can find prospects, build lists with correct and actionable data, and make a list of professionals who might help you to boost your marketing efforts.
7. Helps be braver
Thinking differently and innovating requires courage. When it’s time to get up and present your new ideas to the world, you need to have a strong conviction to face a public that is unaware of your creation and that on many occasions may not be interested or even opposed. If you make it in this sphere, you will definitely become braver.
In the execution of marketing projects, even if they are very well-planned, you will have to be prepared to receive criticism and rejection. That will also help you grow and get better at your job.
8. Firm determination to succeed
In marketing, there are always challenging projects, many of which do not always end with a trophy in hand, or with the applause of the crowds. Mistakes are also a part of this adventure. The list of products and services that have failed is long, but that’s what makes the challenge so appealing. Failure is just one more step toward success in the mind of a marketer. If you make it in this sphere, you will be more determined.
9. Constant growth
Within this career, growing and constant learning are very necessary, since fashion and trends that go hand in hand are constantly changing. In the blink of an eye, everything can be different. You will be able to acquire new knowledge that will be helpful in the modern world.
10. If you like to compete, this career is for you
Advertising, research, statistics, and even knowing how to start a business from scratch are some of the tools that a marketing career provides you with. Considering this sphere will help you understand consumers and the public. You will open yourself up to many possibilities and different cultures. However, there are many specialists and strategies that have already made an impact on the whole world. Competition here is huge. But if you like it, there’s no way that this way isn’t for you.
Reflect for a moment and think about what you want to do every day for the next few years. If marketing is something you find exciting, then welcome. The mentioned above features are what you will acquire if you make it in this sphere. Go for it.
Iskra Banović is our seasoned Editor-in-Chief at BlueFashion. She has been steering the website’s content and editorial direction since 2013. With a rich background in fashion design, Iskra’s expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.