Every business wants their brand to be instantly recognizable to the public. That’s because the better your brand recognition is, the more people will be familiar with and purchase your products or services. All the most successful businesses have great brand recognition. The hard part, however, is getting there. It’s something that takes time and a lot of dedication. There are many ways a company can spread brand awareness though, and they don’t have to be difficult to be effective. Here are five popular and easy methods for getting your brand “out there”.
Be Active on Social Media Platforms
One of the most important aspects to building brand recognition is having a presence on social media. First, you should consider which platforms your customer base most likely uses, whether it be Facebook, Twitter, Instagram, TikTok, etc. Next, you need to create a profile on these apps that clearly states what your company does and/or sells and that links directly to your site. Then you need to be active on these platforms to ensure more views and engagement for your posts. Don’t just create generic posts to fill your timeline, ask questions, provide answers, like comments customers give, and upload content that’s informative and engaging for your brand.
For example, some companies post videos of their products and might share YouTube videos reviewing or unboxing their items. If you’re launching a new product or service, let those who follow you know and post vibrant, eye-catching images. Keep track of your posts to see what does well and use that as feedback for your other content. Here are some more ways to use social media to build your brand.
Use Custom Printed Marketing Tools
A tried-and-true method for promoting your brand is by having your logo and any other important information printed on an eye-catching marketing tool. You’ve seen small and large businesses decorate lobbies, building entrances, and sidewalks with everything from retractable banners to custom flags. Most commonly these materials are printed with the logo and name of a business, but they can also be personalized with details about a sale, contact information, and social media handles.
There are many companies that specialize in printed displays for advertising. You can get marketing tools in a wide range of sizes, layouts, and formats to suit all kinds of occasions and settings. Most of these print companies allow you to customize the entire display with your artwork to include as intricate or simple a design as you need.
Have a Standout Logo and Slogan
One of the best ways you can grab people’s attention on social media or with marketing displays is by having an eye-catching logo and slogan. The more standout your logo is, the more effective your social media profiles and advertising displays will be. This is ultimately what will be associated with your brand, so having a simple, frank logo and slogan is key. Look at the logos of the most recognizable brands, such as Nike, Apple, or Twitter. Their logos are quick and to-the-point but also clearly identify their brand.
Once you have a logo and slogan that can get the attention of potential customers, it’s important to use it whenever there’s a branding opportunity. Use it on business cards, profile pictures on social media, on your products, and anywhere else people are likely to see it. This will help ensure that your logo is immediately associated with your brand
Create Content That Can Be Shared
When creating videos and content for your website, it’s crucial to think about something that can be shared on social media or in text messages. Think about the kind of things you like to retweet or send to your friends, is there a way you can create similar content, whether it be a video or infographic? If you have a product that you think people need that will make their lives easier, make a video that shows that so that people will want to share it.
When creating content, create profiles for your business on such sites as YouTube or Vimeo. This will make sharing it easy. You can also make sure your logo is visible through a watermark or on the thumbnail. Whenever you upload a new video on YouTube, also share it on your social media platforms to get more engagement. The more your content is seen, the better chance it has of being shared. The more your content is shared, the more new customers you will get, therefore increasing your brand recognition.
Participate in Community Events
A classic way of getting your brand recognized is establishing it within your community. What better way to test out all your new marketing tactics than within your own town or industry? There are many ways to make your brand more recognized in your community. Set up marketing displays at local fairs, sporting events, and industry tradeshows. Trade shows, for example, are an effective way of gaining authority in your own industry and help get your products sold by small businesses. Many communities sponsor these kinds of events. Look up if there are any local events in your community on Google or social media and see about becoming a sponsor or getting a booth for your business.
When you are at an event, get marketing materials that will make you stand out. Inform the public about your business or brand with brochures, giveaways, and merchandise. Have games, food, or even just shade for people attending the event to make your booth must-see. Brand recognition often starts locally before it becomes national.
These are just some of the tips you can use for building your brand so you can gain a larger customer base. Think about who your customers are and where you can reach them, whether it be in person or digitally. Think about marketing you’ve responded to in the past and how it can be applied to your business. Once your brand becomes more recognized and trusted, the larger your customer base will be.
Iskra Banović is our seasoned Editor-in-Chief at Blufashion. She has been steering the website’s content and editorial direction since 2018. With a rich background in fashion design, Iskra’s expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.
