Terms of Use and Policies

Welcome to Blufashion

Blufashion respects your privacy. This policy outlines how we handle information collected through our website. These terms and conditions outline the rules and regulations for the use of Blufashion’s Website.

By accessing this website, we assume you accept these terms and conditions in full. Do not continue to use Blufashion’s website if you do not accept all of the terms and conditions stated on this page.

Information We Collect

We collect personal and non-personal information you submit via the website, including:

  • Contact information provided for newsletter subscriptions
  • Comments, photos, videos, or other user-generated content
  • Analytics data to improve our services

How We Use Information

We use the information we collect for purposes including:

  • Providing services and content you request
  • Improving website functionality
  • Responding to user inquiries
  • Marketing and advertising relevant offers

We use analytics data to analyze traffic, optimize performance, and improve your experience.

Information Sharing

We do not rent, sell, or share any personal information submitted on this website. Non-personal information may be used by third-party service providers to serve ads, analyze site usage, etc.

For users in Canada: No personal information is transferred outside of Canada unless consent is obtained and appropriate safeguards are in place. You may opt-out of non-essential data collection, use and sharing where required by law. This privacy policy complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws. Parent or guardian consent is required for collection of personal information from children under 13 years old. For questions or concerns around privacy practices, please contact our Privacy Officer at support@blufashion.com.

For users in the EU: No personal data is transferred outside the EU without adequate safeguards. You have the right to access, rectify, erase and export your data under GDPR. The lawful basis for processing personal data is consent, contract necessity and/or legitimate interests. Consent is freely given, specific, informed and unambiguous by way of an opt-in. Data retention periods are determined based on the minimum amount of time necessary to fulfill our legal obligations or provide the requested service. EU data subjects have the right to access, rectify, restrict processing, erase, data portability, object to processing or withdraw consent at any time by contacting support@blufashion.com, without affecting the lawfulness of processing based on prior consent. No personal data is transferred outside of the EU to third countries without documentation of adequate safeguards such as Privacy Shield certification or Model Contracts. Our Data Protection Officer can be contacted at support@blufashion.com.

Cookies and Tracking

We use cookies and similar technologies to improve site functionality and optimize your experience. You may disable cookies in your browser settings but some features may not work properly without cookies enabled.

Data Storage

We retain data only as needed to provide services or as required by law. Website data is stored within the United States.

User Comments Policy

We welcome user comments as a way of fostering engagement on our site. When posting comments, users must abide by the following policy:

  • Comments must be civil and relevant to the topic. Offensive, harassing, threatening, illegal, obscene, defamatory, libelous, invasive of privacy, hateful or otherwise objectionable material is strictly prohibited.
  • Comments should reflect the opinion of the commenter and not imply endorsement by or affiliation with Blufashion. Users are legally responsible for their own comments.
  • Email addresses, phone numbers, physical addresses or other personal information of commenters will not be displayed publicly without consent.
  • Comments are moderated by Blufashion staff. We reserve the right to refuse or remove comments at our sole discretion.
  • Commenters grant Blufashion royalty-free permission to publish submitted content. We take copyright complaints seriously and will promptly remove infringing material pursuant to DMCA guidelines.
  • Commenters must be at least 13 years old or use the site with parental consent. Parents must accept our Privacy Policy on behalf of minors.
  • We use screening technology to filter or block potentially illegal or offensive comments. Records of comments and moderation activities are maintained as required by law.
  • Comments must comply with website accessibility standards. Users with disabilities may contact us to report accessibility concerns.

Our full Privacy Policy contains additional rules governing the use of our site and services. We reserve the right to modify this User Comment Policy at any time.

Your Rights

You may review, correct, or delete your personal data. You may also opt-out of non-essential cookies and promotional communications.

Removal of links from our website

If you find any link on our Web site or any linked website objectionable for any reason, you may contact us about this. We will consider requests to remove links but will have no obligation to do so or to respond directly to you.

Whilst we endeavor to ensure that the information on this website is correct, we do not warrant its completeness or accuracy, nor do we commit to ensuring that the website remains available or that the material on the website is kept up to date.


This website and its content are provided “as is” and on an “as available” basis. We make no representations or warranties of any kind, express or implied, as to the operation of this site, the accuracy or completeness of the information, content or materials included on this site.

To the full extent permissible by law, we disclaim all warranties, express or implied. This includes without limitation, implied warranties of merchantability and fitness for a particular purpose. We will not be liable for any damages of any kind arising from the use of, or inability to use, this website or the materials contained on this site, including but not limited to direct, indirect, incidental, punitive, and consequential damages.

Certain state laws do not allow limitations on implied warranties or exclusions of liability for certain types of damages. Therefore, some of the above limitations may not apply to you. Nonetheless, any liability incurred by the website or its operators due to any act or omission will in no event exceed $100.

By using this website, you agree to the disclaimer and limitations of liability contained herein. This disclaimer is subject to change without notice.

Contact Information

For privacy inquiries, please email our Privacy Officer at support@blufashion.com or contact us at:

Kolarceva 3, 11000, Belgrade, Serbia

Contact us at the information above to exercise your data rights or if you have any privacy-related questions.

Effective Date and Updates

This Privacy Policy was last updated on December 30, 2023, and is effective as of that date. We review and update the Privacy Policy periodically in order to keep information current, comply with changing legal requirements, reflect new technologies and practices, and align with evolving business practices. We encourage users to periodically review this page for the latest information on our privacy practices.