Cookie Policy for Blufashion

This Cookie Policy explains how Blufashion (“Company”, “we”, “us”, and “our”) uses cookies and similar technologies to recognize you when you visit our websites at and any related domains, services, mobile applications, buttons, or tools we provide for you to interact with the Company Services (collectively, the “Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide analytics data.

Cookies set by the website owner (in this case, Blufashion) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. advertising, analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website. Third parties serve cookies through our Website for analytics, marketing and advertising purposes. This is described in more detail below.

The specific types of first and third party cookies served through our Website and the purposes they perform are described in the table below:

First Party Cookies:

  • User preferences cookie (non-essential) – Remembers user preferences like language, font size, layout, etc. to enhance their experience on our website.
  • Shopping cart cookie (essential) – Keeps items in shopping cart between visits to avoid losing cart contents.
  • Session cookie (essential) – Tracks user session, allowing navigation between pages of our website without losing progress.
  • Security cookie (essential) – Helps detect fraud or misuse of user accounts for security purposes.
  • Customization cookie (non-essential) – Stores user choices for customization like themes for consistent appearance.

Third Party Cookies:

  • Google Analytics (non-essential) – Tracks pages visited, sources of traffic, and user journey on our website for our analytics.
  • Google AdSense (non-essential) – Displays targeted advertising to users based on interests inferred from their browsing behavior.
  • Social media buttons (non-essential) – Allows easy sharing of our content directly to social platforms like Facebook and Twitter.
  • YouTube/Vimeo embed cookies (non-essential) – Tracks views of embedded videos from these platforms.
  • Pinterest tag cookies (non-essential) – Allows images from our site to be easily pinned on Pinterest.
  • Google Maps cookies (non-essential) – Stores preferences like zoom level and tracks usage of interactive maps.
  • AddThis sharing tool (non-essential) – Enables easy content sharing to a variety of social platforms.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in your internet browser. The Cookie Policy is accessible via a link on the homepage of the Website.

The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. You can also disable or delete similar data used by browser add-ons, by changing the add-on’s settings or visiting the website of its manufacturer.

Rejecting cookies may impact the functionality of the Website. Certain features of the Website depend on cookies. If you choose to disable certain cookies, we cannot guarantee the Website will function properly.

For more information on how you can manage and delete cookies, visit

Legal Basis for Processing Data

We only process personal data where we have a lawful basis to do so under Article 6 of the General Data Protection Regulation (GDPR). Our lawful bases depend on the services being provided to you and include:

  • Consent for marketing emails or other communications
  • Performance of a contract where the processing enables us to provide our Website services
  • Compliance with legal obligations to which we are subject
  • Legitimate interests pursued by Blufashion or a third party

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Cookie Policy, unless a longer retention period is required by law.

Your Privacy Rights

If you are located in the EU, you have the right to request access to, rectification or erasure of your personal data; to restrict or object to certain kinds of processing of your personal data, including direct marketing; and to the portability of your personal data under certain circumstances. Contact us using the information below to exercise these rights.

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing and accidental loss, destruction or damage. Our safeguards include encryption of data, access controls, employee training, and adherence to industry standards.

Data Breach Protocols

If a data breach occurs involving personal information, we will follow applicable law on notifying authorities and impacted individuals. Our response plan prioritizes 1) Securing the breach, 2) Assessing potential risk to users, 3) Meeting legal obligations to report the breach, and 4) Evaluating policies and security to prevent future incidents.

International Data Transfers

For any transfer of personal data outside the EU to third countries, we utilize European Commission approved standard contractual clauses to safeguard the data. Please contact us for copies of these agreements.

Data Protection Officer

Our Data Protection Officer can be reached at or by writing to our address listed at the bottom of this policy.

Minors’ Privacy

We do not knowingly collect personal data from children under 16 without verifiable parental consent. If you believe we have inadvertently collected personal data from a minor without consent, please contact us and we will delete the data.

Contact Us

If you have any questions about our use of cookies, please contact us at:

By Email:
By Phone: +1 6319934146

By Mail:
Blufashion Legal Department
Kolarceva 3
11000, Belgrade

This Cookie Policy was last updated on December 30, 2023, and applies to citizens of the United States, Canada, the United Kingdom, and the European Union.