Trade show exhibiting is one of the most important marketing strategies in the current marketplace. However, preparing for a live marketing event can be a challenging experience. Exhibitors have to be skillful, creative, and energetic at handling marketing needs. Do you want to become a successful trade show exhibitor and maximize your ROI? Participating at trade shows can be stressful, especially when things do not go as planned. If you’re planning on attending one, we have listed a few critical aspects that you must focus on:
1. Being Technologically Savvy
A basic understanding of online marketing through social media, latest software, and current tech trends within your industry can help you get things done fast and make you a more efficient and productive exhibitor. Incorporate technology in your trade show booths and exhibition displays, such as geo-fencing, social media walls, interactive touchscreens, and video demonstrations that provide a multi-sensory experience for your target audience. Instead of pen and paper, use tablets and smartphones to improve efficiency and save time. Use a business scanner to save contact details. Another great way to attract customers is to add video monitors around your trade show displays for purposes of promoting your marketing message in a professional way. Technology is a great asset that can bring potential customers to your trade show booth.
2. Being Flexibility
Sometimes your plans may go wrong at the last minute. No matter how prepared and organized you are, you cannot avoid the fact that trade show marketing is an unpredictable business. How you adapt to those situations makes the difference. Successful trade show exhibitors are good at adapting to changing situations. They have no time to cry over spilled milk; instead, they get things done no matter what happens. Without flexibility, you may quickly fall apart when a problem arises. Being flexible can help you go with the choice that suits your requirements even if it wasn’t planned. It is always good to have an alternative option to fall back on if something goes wrong at the last minute. Re-plan the situation, modify your working style, accommodate within your schedule, and be adaptable to the change—doing all of this will make a world of difference.
3. Being Networking Savvy
Set the stage for successful networking and great referrals. Being a savvy networker can help you increase your resources and leads. Visit every booth and build a relationship with your fellow participants. A positive networking experience can help you find new prospects, vendors, and partners during trade shows. Good networking plays a major role in building a deeper relationship with your contacts. You can exchange ideas, get general business advice, seek vendor recommendations, and look for meaningful partnerships. Exhibit your networking skills to connect with like-minded people and grow your professional contacts.
Applying these skills can help you secure a successful path in the event marketing industry while improving your exhibition experience.
Iskra Banović is our seasoned Editor-in-Chief at BlueFashion. She has been steering the website's content and editorial direction since 2013. With a rich background in fashion design, Iskra's expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.