The presence of some brands speaks for them; sighting a particular color, you remember a brand that uses it eloquently. When you see any features that make you remember any brand, know that such a brand has created a name for itself. When you see the logo of Tesla, you remember Elon Musk and his brilliant innovations.
Creating an unforgettable brand is solely your responsibility as you have all it takes to build yours like other big brands. When you’re given a popular brand and an unpopular brand to choose a product from, you know the right brand to choose from because one of the brands has the people’s trust.
Creating an unforgettable brand is quite challenging, but it is achievable with hard work and consistency; customers’ loyalty isn’t easy to buy.
How To Create An Unforgettable Brand
Personalize A Color
The key to an unforgettable brand is visibility; at the sight of the “T-shaped logo,” you think of Tesla; at the sight of chicken, you think of KFC; at the sight of the red color, you think of Coca-cola. This shows that these brands have made a name for themselves, and they have stuck to people’s memory with their visibility.
So, the first thing you might want to think about is creating that visibility; select a color that suits your business and personalize it. Green is synonymous with agriculture or herbal brands; red is synonymous with restaurant and beverage companies, so just pick a suitable color to start with.
Also, make sure your physical space uses color to the full extent and use flashy signage to attract potential customers. The space should be designed in such a way that when customers walk in, they leave with the color sticking to their memory.
Know Your Signature
Of course, your logo represents your brand well, but branding goes beyond the logo; you have to know the secondary and primary colors with heart and what each color stands for. Similarly, the fonts, style, icon, and slogan should be known with heart. You can’t give what you don’t have; when you don’t know the basic things about your brand, how do you convince potential customers to patronize your business?
When you know all the facets of your brand with heart, you can easily incorporate it into any touchpoint you can think of; creating souvenirs and websites.
Make The Customer Linger For More
A visit to a physical space of a business shouldn’t end after customers have left the building. The business should contain everything about your brand so every detail can stick with the customers, but what happens when the customer leaves the building?
Your brand should be worthy of remembrance even when the customer leaves your physical building. Create a well-detailed flyer and souvenirs like baseball caps, pens, shirts, hand towels, and mugs and hand it over to each customer to keep your brand at heart.
Additionally, souvenirs that carry your brand details also serve as PR for your brand.
Establish An Online Presence
People all over the world know who Elon Musk is because of his position at Tesla and SpaceX, not because he is the richest man in the world. Remember, he just claimed the top spot a few months ago and has always been behind Amazon ex-CEO Jeff Bezos. Elon Musk is famous on Twitter, particularly after announcing his companies will start receiving payment in the form of cryptocurrency.
Elon created an online presence for himself and his brand, which skyrockets his sales. He sells most of his products on pre-sale; the cybertruck, for example, receives lots of pre-orders at the first presentation.
When you have an online presence, you double your sales and build more customers. When you have attained great height with building your brand, then you should consider company incorporation in Hong Kong or other suitable places; this helps the business maintain its brand and prevent identity theft.
A brand is everything about a business; you think of health companies when you see a logo with white, red, blue, or green color and icons like heart and stethoscope. The brand creates a memorable experience for customers, so make it worth their time.
Creating an unforgettable brand lies in the innovative skills of the business owner; choosing a befitting color, establishing a strong online presence, and making the customers linger for more are the tips to creating another world-famous brand.
Iskra Banović is our seasoned Editor-in-Chief at BlueFashion. She has been steering the website’s content and editorial direction since 2013. With a rich background in fashion design, Iskra’s expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.