Series Introduction: This series aims to explore outstanding representatives of “Made in China” – the factories behind major brands. Today, we focus on the realm of personal care and beauty products.
Ubiquity of Cosmetic Manufacturing Factories
The cosmetic industry widely embraces the phenomenon of outsourcing manufacturing. Even industry giants like L’Oréal outsource production for certain products. Cosmetic manufacturing factories in China are primarily concentrated in the Pearl River Delta and Yangtze River Delta regions, especially in Guangdong, Shanghai, Jiangsu, and Zhejiang. Among them, Guangzhou holds a central position in the domestic beauty and cosmetics industry. The top three global cosmetic ODM (Original Design Manufacturer) giants – Korea’s Cosmax, Kolmar, and Italy’s Intercos – have all invested in and competed for the manufacturing market in China.
Misconception: Big Factories Are Not the Only Option
There is a common misconception that choosing a top-ten production factory is the key in the cosmetics industry. However, the dynamics in manufacturing for the phone industry and beauty industry differ. In the beauty industry, the quality of your formulation determines the product outcome. Established brands possess exclusive formulations, so finding a stable production channel is crucial. For smaller brands lacking exclusive formulations and unique product features, even choosing a top factory cannot address the fundamental issue of formulation efficacy.
Recommendation: Choose a Suitable Manufacturing Partner
For small to medium-sized or startup brands, the choice of a manufacturing partner should be based on a careful consideration of their own situation. Established brands tend to lean towards cooperation with large manufacturers, but for smaller brands, aside from facing higher entry barriers, comparing with major brands is also a challenge. It is advised to choose a manufacturing partner that aligns with the brand’s positioning and requirements, emphasizing the synergy and communication between the parties involved.
Era of Serious Homogenization
The demand for cosmetics is high, leading to a diverse range of products. However, in lower-end market segments characterized by low technological content and brand value, severe homogenization exists. Due to factors like low technical sophistication, low brand value, and the shift from exports to domestic sales, there is a serious overcapacity issue. Therefore, brands supported by cosmetic technology and research will thrive in the future beauty landscape.
Research and Development Strength = Product Quality
A reputable cosmetic manufacturing factory must have robust research and development capabilities. Lack of such capabilities implies an inability to ensure product quality. Many factories lack in-house R&D teams; they typically customize basic formulations from other laboratories and follow a routine production process. Such factories often produce products with the same formulation for 3 to 5 years. In this highly competitive era, lacking advantages in terms of quality, innovation, and pricing, these factories struggle to stay competitive.
Guangzhou as a Hub for Cosmetic Manufacturing
After years of technological accumulation and industry sedimentation, Guangzhou has become the city with the most comprehensive cosmetic production and processing industry chain in China. Many brands in the beauty and skincare industry, when considering cosmetic manufacturing, think of Guangzhou first. However, with thousands of cosmetic enterprises in Guangzhou, choosing the right manufacturer can be confusing. One crucial factor in this decision-making process is the importance of technology and quality in selecting a cosmetic manufacturer. Xiran Skincare, located in Baiyun District, Guangzhou, collaborates with leading global research institutions, including those in Germany and South Korea. With strong enterprise advantages, Xiran Skincare is well-positioned to assist brand owners in navigating the opportunities within the cosmetic market.
15 Years + of Focus on Cosmetic Formulation Research
Xiran Skincare is a joint research institute involving China, Germany, and South Korea.
- Provides continuous service to 500+ cosmetic brands and production factories each year.
- Innovates and develops over 1,000 formulation technologies annually.
- With first-rate formulation development capabilities and a perfected production system over 15 years, Xiran Skincare operates at a GMP (Good Manufacturing Practice) level of 100,000, with a daily production capacity of up to 180,000 bottles. The shortest delivery cycle is improved by 10 working days compared to competitors, achieving a monthly maximum production of 500 tons and offering up to 12 dedicated production lines.
Tailored value-added services are available based on customer product requirements, including free sampling, customized samples, trademark entrusted processing, semi-finished product supply, free packaging design, and brand positioning consultation.
In summary, choosing the right manufacturing partner is a key factor in the success of the cosmetics industry. Especially for small and medium-sized brands and startups, cooperation with manufacturing partners requires careful consideration, focusing on the synergy and communication between the parties rather than merely pursuing well-known large factories.
In the era of severe homogenization, research and development strength become the core competitive advantage for manufacturing partners, ensuring product quality and innovation. As one of China’s most well-established cities in the beauty industry, Guangzhou, and specifically Xiran Skincare, with its 15 years of dedication to cosmetic formulation research and collaboration with research institutions in Germany and South Korea, offers robust support to brand owners, helping them seize opportunities in the cosmetics market. As a comprehensive service provider, Xiran Skincare not only possesses top-tier formulation development capabilities but also provides various value-added services, making it the choice for partners seeking quality, innovation, and success.
Iskra Banović is our seasoned Editor-in-Chief at BlueFashion. She has been steering the website’s content and editorial direction since 2018. With a rich background in fashion design, Iskra’s expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.