Baking Makeup
Your Guide To Baking, The Makeup Technique That Is The New Contouring.

If you’ve over contouring, baking or cooking is the latest trend to get a flawless finish with your powder and concealer.

If you’re looking for a flawless finish to your makeup (who isn’t?), you’re in luck because it seems like almost every week, there is some new method that allows us to achieve a perfect, glowing look. We recently heard about clown contouring and strobing, and now we have baking. If you survive on nothing but takeout, don’t worry, this has nothing to do with your kitchen. Furthermore, it doesn’t have to do those with shimmery baked eyeshadows that you’re always admiring.

(Related: What Exactly Is Clown Contouring?)

Here’s everything you need to know about baking:

What exactly is baking, if it has nothing to do with eyeshadows?

Baking (sometimes called cooking) is a makeup technique. It gets its name because the technique involves “cooking” the products on your skin before you blend them together. Translation: You apply extra powder, then wait for awhile before dusting it off. It involves foundation, powder, and concealer, and you apply the powder to the areas you want highlighted. It helps set your makeup, so you don’t have to constantly reapply it. If your concealer is always creasing underneath your eyes, it helps keep it firmly in place.

Is baking new?

Baking has been gaining popularity recently, but it isn’t anything new. Refinery 29 states that it is a popular technique that drag queens use to set their foundation. It is also reported that contouring queen Kim Kardashian is a fan. No surprise there.

What is the finished result?

If you do it correctly, you will end up with flawless, highlighted skin. Do you need to know any more?

How is it different than contouring?

The baking technique is different because it involves more waiting while contouring focuses on blending. Contouring involves highlighting and defining your entire face with light and dark shades. On the other hand, baking uses loose powder, foundation, and concealer. It is about setting your makeup as much as highlighting your face. It is a popular technique to use under your eyes and on your cheekbones.

How do I get the look?

You’ll need a serum, foundation, concealer, loose powder beauty blender, and/or a brush, and at least 10 minutes free to be able to sit around and wait while it “bakes.” For step-by-step instructions on how to get the perfect baked under the finish, makeup artist Heidi Hamoud’s YouTube tutorial shows how to do the technique:

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