If you’ve made the decision to embrace a self-made business journey into the world of Lash Beauty, congratulations! This first step is a pivotal one and something you’ll remember a long way into the future. Finding success in this niche doesn’t come without challenges, so it’s useful to understand how to navigate this venture in order to secure the best possible outcome. Here are five tips for starting up a lash business on your own to help you move in the right direction.
Ensure Your Training Is Up to a High Standard
If you haven’t already completed lash extension training, now is the moment to do it. find an accredited online lash extension course and get the ball rolling. Remember that this is an investment into the future of your business, so it has to be with a reputable channel like the Lash and Brow Studio. An online lash course may seem counterintuitive, but it is highly recommended and very convenient if you’re looking to get set up quickly. You get every bit of material needed to practice and learn, and it means you can do it in the comfort of your own home too. At the end of a reputable online eyelash extension course, you will be fully qualified to open up your practice and start taking on customers.
Pick a Brand Image
The next step to take after ensuring you have all the necessary qualifications and training is to decide how your brand will be represented. Finding the right colour scheme, and picking an image and a name are all big decisions that you should take time over. This is the first impression potential customers will have of your business, after all, so it has to be done right.
Set Up A Social Media Profile
When this is all sorted, you can set up profiles on social media platforms. Make sure all the bases are covered, and use them to interact, engage, and bring in new clients. This is where you put the informative content out for all eyes to see, and a great place to put promotions or welcome offers too.
Make Your Portfolio Visible
Show people what you can do on your social media and other online platforms by posting client journeys and success stories. People love to see a reliable portfolio, so make sure the pictures are of a good standard and not blurry or misrepresentative of your talents.
Ask For Reviews
Finally, once you have established some clients and have a few established successes, you are in a better position to ask for reviews. When a customer leaves you a review, whether it is on Google or your social media profile, everyone can see it. It boosts your ratings, proves credibility, and brings new people into your arena too. Even the negative reviews are exposure, and you can choose how to respond to them professionally, which will only enhance your reputation further.
When you’re starting up on your own, it may feel equal parts scary and overwhelming. That is normal, and navigating these feelings means finding positive ways to keep moving forward with the right tools behind you.
Iskra Banović is our seasoned Editor-in-Chief at Blufashion. She has been steering the website’s content and editorial direction since 2018. With a rich background in fashion design, Iskra’s expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.
