Everyone who loves beauty may be heard about Korean glass skin, or some of the most innovative skincare products come from Korea. Regardless of the product type, such as anti-aging serum or sheet masks, Korean beauty products have set foot in markets outside Asia, especially in Europe and America.
K-Lifestyle USA 2022 Event
If you are into skincare, makeup, or overall beauty, K-Lifestyle USA 2022 is an excellent opportunity to experience trendy Korean beauty brands. The event will be held from September 30th to October 2nd at American Dream, New Jersey.
More than 100 beauty, fashion, food, and household goods brands participated in this event. Among 100 participating brands, 40 Korean beauty brands will be presented. Korean cosmetics are well-known for unmatched quality and reputation in the skincare sector from global beauty gurus. At this event, attendees can meet almost all kinds of products, from natural ingredients extracted moisturizers, eye patches, nourishing cream, eyelash serum, ampoule, sheet masks to professional makeup brushes and the tool will be on display.
The event will be open to the public on the 1st floor of the American Dream; therefore, everyone can join this event without admission fees. At the event, attendees can explore and test different items while receiving various complimentary samples. The presenting brands and their products are the most innovative and trendy in Korea so that attendees can feel the essence of K-beauty, K-food, and K-lifestyle.
Visitors can purchase the items online with a QR code displayed on individual products. Also, some special promotional codes offer a special discounted price. Customers who buy more than $20 will be given a chance to join the raffle event. The raffle prizes include a 65” LG TV, American Dream water park tickets, and premium cosmetics set. For a more memorable event, anyone at the venue can take complimentary photo prints with their name imprinted in Korean at photo booths! In addition to product showcases, various Korean cultural events such as Korean traditional dance, a makeup show, a Tae Kwon Do performance, and a K-Pop dance will be performed.
International pop stars such as Psy and BTS and K-dramas and K-movies dominated Netflix and the Oscars. With these trends, many global millennials and generation Z are interested in Korean culture. Many internationals visit Korea in person to actively enjoy Korean culture. For those who have only experienced Korean culture through media such as Netflix and YouTube <K-Lifestyle USA 2022> will be an excellent opportunity.
About the host and event venue
KOTRA New York is a state-funded organization established under the Korean Ministry of Trade, Industry, and Energy to introduce outstanding Korean products to the US market. It promotes positive relationships and connects businesses between the United States and Korea.
For more information, visit https://kotrany.com/events/
K-LIFESTYLE USA 2022
Date: September 30th – October 2nd, 2022
Time: 11am – 7pm
Venue: First Level, Court A, American Dream
Iskra Banović is our seasoned Editor-in-Chief at BlueFashion. She has been steering the website’s content and editorial direction since 2013. With a rich background in fashion design, Iskra’s expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.