In this article, we will be showcasing the top 15 most popular beauty brands in the United States based on consumer preferences and industry insights.
From makeup and skincare to haircare and body care, these best brands have established themselves as industry leaders with their innovative products and commitment to using high-quality ingredients.
It is difficult to definitively say which brands are the most popular for beauty stores in the USA, as consumer preferences and trends can vary greatly.
Whether you are a seasoned beauty enthusiast or just starting to explore the world of cosmetics, these brands have something for everyone. So sit back, relax, and get ready to discover the top 15 most popular beauty brands in the U.S.!
- Sephora: This brand is known for its wide range of skincare products, including makeup, skincare, and hair care products, and its in-store beauty services.
- Ulta: This brand is known for its wide range of beauty products, including the best makeup, skincare, and hair care products, and its in-store beauty services.
- MAC: This brand is known for its high-quality makeup products, including foundations, powders, and lipsticks.
- NARS: This brand is known for its high-quality makeup products, including foundations, powders, and lipsticks.
- Anastasia Beverly Hills: This brand is known for its high-quality makeup products, including foundations, powders, and lipsticks.
- Morphe: This brand is known for its wide range of best makeup products, including foundations, powders, and lipsticks.
- L’Oreal: This brand is known for its wide range of beauty products, including makeup, skincare, and hair care products.
- Neutrogena: This brand is known for its skincare products, including facial cleansers, toners, and moisturizers.
- Maybelline: This brand is known for its makeup products, including foundations, powders, and mascaras.
- NYX: This brand is known for its affordable makeup products, including foundations, powders, and lipsticks.
- Revlon: This brand is known for its makeup products, including foundations, powders, and lipsticks.
- The Body Shop: This brand is known for its natural and organic skincare and beauty products.
- Aveda: This brand is known for its natural and organic hair and skincare products.
- Fenty Beauty: The brand is known for its wide range of makeup products, including foundations, powders, and lipsticks.
- Estee Lauder: This brand is a world-renowned cosmetics company that has been providing beauty enthusiasts with high-quality makeup, skincare, and fragrance products for over 75 years.
Sephora
Sephora is a well-known and widely available brand in the USA for its wide range of products, including makeup, skincare, and hair care products, as well as its in-store beauty services.
Sephora is a chain of beauty stores founded in France in 1970 and has since become one of the best makeup brands, with stores in many countries around the world.
The brand is known for its wide selection of makeup, skincare, and haircare products from various best makeup brands and its in-store beauty services, such as makeup application, skincare treatments, and hair styling.
Sephora is also known for its loyalty program, which offers rewards and exclusive discounts to members.
In addition to its physical stores, Sephora also has an online store that allows customers to shop for products and book beauty services from their homes.
Sephora is known for its commitment to customer satisfaction and for offering a wide range of products and services to meet the needs of its diverse customer base.
See also: 16 Tips On How To Get Hired At Sephora.
Ulta
Ulta is a chain of beauty stores founded in 1990 in the USA and has since become a leading retailer of beauty products in the country.
Ulta is a beauty destination that has become a household name in the USA. With a vast selection of makeup, skincare, and hair care products, as well as in-store beauty services, it’s no surprise that Ulta is a go-to for all things beauty.
Ulta has you covered whether you’re looking for the latest makeup trends or the perfect skincare routine. Plus, with its wide availability at various retailers, it’s easy to get your hands on your favorite Ulta products. Don’t miss out on this beauty powerhouse!
MAC
MAC, which stands for Make-up Art Cosmetics, is one of the best brands in America. It is a cosmetics brand founded in Toronto, Canada, in 1984.
Are you in search of the best makeup products that are trusted by makeup artists and beauty enthusiasts around the world? Look no further than MAC!
This well-known and widely available brand in the USA is known for its top-notch makeup products, including foundations, powders, and lipsticks.
But that’s not all – MAC’s product line also includes a wide range of eye makeup, skincare, and hair care products. Plus, with an online store, you can shop for all your favorite MAC products from your home.
But the brand’s commitment to quality and innovation continues beyond there – they regularly release new products and collections, so you can always stay up-to-date on the latest beauty trends.
NARS
NARS is a cosmetics and makeup brand founded in 1994 by makeup artist and photographer François Nars.
This brand is known for its top-notch makeup products, including foundations, powders, lipsticks, and a wide range of eye, cheek, and face products.
And it’s not just makeup – NARS also offers a range of skincare products, including cleansers, toners, moisturizers, and serums that are formulated with high-quality ingredients to nourish and rejuvenate the skin.
With its wide availability at retailers like Sephora, Ulta, and department stores, it’s easy to get your hands on all your favorite NARS products.
See also: NARS Orgasm Blush Review.
Anastasia Beverly Hills
Anastasia Beverly Hills is a cosmetics and skincare brand founded in 1997 by Anastasia Soare.
This brand is known for its top-notch makeup products, including foundations, powders, lipsticks, and a wide range of eye, cheek, and face products.
Anastasia Beverly Hills is mainly known for its brow products, including brow pencils, brow gels, and brow powders, which have gained a loyal following among makeup enthusiasts.
This makeup brand also offers a range of skincare products, including cleansers, toners, moisturizers, and serums.
And with a commitment to using natural ingredients and supporting sustainable practices, as well as partnerships with various charitable organizations, Anastasia Beverly Hills is a brand you can feel good about using.
Morphe
Looking for top-notch makeup products that won’t break the bank? Look no further than Morphe!
This cosmetics brand, founded in 2008 by siblings Linda and Chris Tawil, is known for its wide range of makeup products, including foundations, powders, and lipsticks, as well as a wide range of eye, cheek, and face products.
Morphe is particularly renowned for its high-quality makeup brushes and brush sets, which are popular among makeup enthusiasts.
And suppose you’re in need of some skincare products. In that case, Morphe has you covered with its range of cleansers, toners, moisturizers, and serums that are formulated with high-quality ingredients to nourish and rejuvenate the skin.
With affordable pricing, collaborations with various makeup artists and influencers, and partnerships with charitable organizations, Morphe is a brand you can feel good about using.
L’Oreal
L’Oreal is a global beauty company founded in 1909 by French chemist Eugène Schueller.
L’Oreal is a brand that is known for its wide range of beauty products, including makeup, skincare, and hair care products.
This brand is particularly renowned for its high-quality makeup products, including foundations, powders, and lipsticks, as well as its skincare products, including facial cleansers, toners, and moisturizers.
In addition to its makeup and skincare products, L’Oreal offers a range of hair care products, including shampoos, conditioners, and hair treatments.
The brand has a variety of sub-brands catering to different hair types and needs, such as L’Oreal Paris, Garnier, and Matrix.
No matter what your beauty needs are, L’Oreal has you covered with its wide range of products and sub-brands.
Neutrogena
Neutrogena is a skincare brand founded in 1930 by Emanuel Stolaroff.
The brand is known for its skincare products, including facial cleansers, toners, and moisturizers, as well as a wide range of other skincare products, such as sunscreens, acne treatments, and facial serums.
Neutrogena is known for its affordable pricing and commitment to using high-quality ingredients.
Neutrogena is widely available in the USA, with products sold at various retailers, including drugstores, department stores, and online stores.
Maybelline
Maybelline is a cosmetics brand founded in 1915 by Tom Lyle Williams.
Looking for affordable and high-quality makeup products? Maybelline has you covered! This brand is known for its makeup products, including foundations, powders, and mascaras, as well as a wide range of other makeup products like lipsticks, eyeshadows, and blushes.
Maybelline is particularly renowned for its affordable pricing and wide range of shades and formulas to suit a variety of skin tones and types.
And if you’re in need of some skincare products, Maybelline also offers a range of facial cleansers, toners, and moisturizers.
With its wide range of makeup and skincare products, Maybelline has everything you need to feel and look your best.
Follow this beauty brand on social media.
NYX
NYX is a cosmetics brand founded in 1999 by Toni Ko. The brand is known for its affordable makeup products, including foundations, powders, lipsticks, and a wide range of other makeup products, such as eyeshadows, blushes, and mascaras.
NYX is recognized for offering diverse shades and formulas suitable for various skin tones and types.
NYX Cosmetics also offers skincare products like facial cleansers, toners, and moisturizers that are made with high-quality ingredients and aim to nourish and revitalize the skin and makeup products.
NYX products can be easily accessed in the USA at various retailers, drugstores, department stores, and online stores.
The brand is dedicated to using natural ingredients and promoting sustainable practices and has partnered with several charitable organizations.
See also:
- NYX Blush In Pinched – NYX Professional Makeup
- The Unibrow Mascara Is The Brow Beauty Product You Never Knew You Needed
Revlon
Revlon is a cosmetics and skincare brand founded in 1932 by Charles Revson and his brother Joseph.
Revlon is a cosmetics and skincare brand that is well-known for its makeup products, including foundations, powders, and lipsticks, as well as its wide range of other makeup products, such as eyeshadows, blushes, and mascaras.
The brand is particularly renowned for its diverse selection of shades and formulas suitable for various skin tones and types.
In addition to its makeup products, Revlon also offers skincare products like facial cleansers, toners, and moisturizers that are formulated with high-quality ingredients to nourish and rejuvenate the skin.
The Body Shop
The Body Shop is a cosmetics and skincare brand founded in 1976 by Anita Roddick.
The Body Shop is a cosmetics and skincare brand well-known for its natural and organic skincare and beauty products formulated with high-quality ingredients to nourish and rejuvenate the skin.
The brand is notably recognized for its diverse selection of body care products like body washes, lotions, and scrubs, as well as its facial skincare products such as cleansers, toners, and moisturizers.
The Body Shop also offers a selection of makeup products like foundations, powders, and lipsticks formulated with natural ingredients and intended to provide a natural-looking finish.
Aveda
Aveda is a cosmetics and skincare brand founded in 1978 by Horst Rechelbacher.
Aveda is a cosmetics and skincare brand well-known for its natural and organic hair and skincare products formulated with high-quality ingredients to nourish and rejuvenate the hair and skin.
The brand is recognized for its diverse selection of hair care products, such as shampoos, conditioners, and styling products, as well as its facial skincare products, including cleansers, toners, and moisturizers.
Fenty Beauty
Fenty Beauty is a makeup brand founded by Barbadian singer, actress, and businesswoman Rihanna in 2017.
The brand is known for its inclusive and diverse range of makeup products, including foundations, powders, and lipsticks, that are suitable for a wide range of skin tones and types.
Fenty Beauty also offers a range of skincare products, including cleansers, toners, and moisturizers.
The brand is known for its commitment to using high-quality ingredients and supporting sustainable practices and has also worked with various charitable organizations over the years.
The brand has gained a loyal following among makeup enthusiasts and beauty lovers for its innovative and high-quality products.
Estée Lauder
Estée Lauder is a global cosmetics company founded in 1946 by Estée Lauder and her husband, Joseph Lauder.
The brand is known for its high-quality makeup, skincare, and fragrance products, which are sold at various retailers, including department stores, specialty stores, and online.
Estée Lauder owns and operates several other cosmetics brands, including Clinique, MAC, Bobbi Brown, and Origins.
With its commitment to innovation and using the highest-quality ingredients in its products, Estée Lauder is a brand that beauty lovers can trust.
Remember that these are just a few examples, and many other popular beauty brands exist in the USA.
In conclusion, the U.S. beauty industry is home to a wide range of popular brands that offer a variety of high-quality makeup, skincare, and hair care products.
From Sephora and Ulta, known for their wide range of products and in-store beauty services, to MAC and NARS, known for their high-quality makeup products, there is something for everyone.
With so many options to choose from, it can be overwhelming to decide which brand is right for you.
However, by considering your specific beauty needs and preferences, you can find the perfect brand to help you feel and look your best.
Iskra Banović is our seasoned Editor-in-Chief at Blufashion. She has been steering the website’s content and editorial direction since 2018. With a rich background in fashion design, Iskra’s expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.
4 Comments
As someone who is always on the lookout for new and exciting beauty brands, this list of the top 15 most popular beauty brands in the U.S. is a great resource. It’s exciting to see some of my favorites, like Estée Lauder and Lancôme, on the list. These brands have earned their spots due to their innovative products and exceptional quality.
I also appreciate the diversity of brands represented on this list, which includes both high-end luxury brands and more affordable options. This shows that there is something for everyone in the beauty industry and that people are willing to invest in their self-care and personal appearance.
One brand that caught my eye on this list was Glossier. I have heard so much about this brand and its unique approach to beauty, and I can’t wait to try some of their products for myself.
This list is a great representation of the current state of the beauty industry in the U.S. I am looking forward to seeing how this list will change and evolve as the industry continues to grow and innovate.
I completely agree with your thoughts on this list of the top 15 most popular beauty brands in the U.S. It’s wonderful to see a mix of both high-end luxury brands and more affordable options, as it shows that there is something for everyone in the beauty industry.
I, too, was intrigued by the inclusion of Glossier on this list. I have heard so much about this brand and its unique approach to beauty, and I can understand why it has gained such popularity. I am excited to try some of their products and see what all the fuss is about.
It’s also great to see some classic and timeless beauty brands, such as Estée Lauder and Lancôme, still on this list. These brands have a rich history and have stood the test of time, which is a testament to their quality and innovation.
This list provides a great snapshot of the current state of the U.S. beauty industry and the brands leading the way. I look forward to seeing how this list will change and evolve as the industry continues to grow and innovate.
As a beauty enthusiast, this list of the top 15 most popular beauty brands in the U.S. is very interesting. It’s great to see some of my favorites, such as Sephora and MAC, included in the list. These brands have earned their spots due to their consistent, high-quality products and innovative techniques.
This list has a wide range of brands, from high-end luxury brands to cheaper options. This shows that there is something for everyone in the beauty industry and that people are willing to invest in their self-care and personal appearance.
One brand that I was particularly surprised to see on the list was Kylie Cosmetics. It’s amazing to see how this brand has skyrocketed in popularity in such a short amount of time and become a household name. This shows the power of social media and influencer marketing in the beauty industry.
Overall, this list accurately reflects the current state of the U.S. beauty industry and the brands leading the way. I can’t wait to see how this list will change and evolve as the industry continues to grow and evolve.
I completely agree with your observation about the diversity of brands on the list. It’s wonderful to see that everyone has options, regardless of their budget or personal style.
It’s impressive how Kylie Cosmetics has become such a popular brand in such a short amount of time. It shows how powerful influencer marketing is and how much social media can change the beauty business.
It will be interesting to see how this list evolves in the future as new brands emerge and existing brands continue to innovate. The beauty industry is always changing, and it’s exciting to be a part of it!