Do you sometimes wish that your beauty routine was a little less complicated? Do you want products that work and are made with clean ingredients? You’ll want to make a beeline for the newly relaunched Honest Beauty because it’s all about go-to clean beauty products “with a purpose.”
To recap, Honest Beauty is the lifestyle, baby, and beauty brand created by Jessica Alba. Honest Beauty launched back in 2015 with a whopping 83 products. We definitely had plenty to choose from, and the range received praise for colors, ingredients, and textures. Not keen to rest on their laurels, Honest Beauty decided to undergo a revamp. The relaunched collection might surprise some because it features a streamlined selection of products.
There might be less products, but you won’t notice it. In fact, Jessica Alba and the rest of the people at Honest Beauty are hoping that it will make life (and our beauty routines) easier because it allows us to focus on exactly what we want. As Jessica said on Instagram about the relaunch, “It’s all about creating products with a purpose.”
The products might have a new look and a special launch, but they’re still made with clean, effective ingredients. They also haven’t gotten rid of popular picks. The Magic Beauty Balm ($12.99) is still around as is the Organic Beauty Facial Oil ($27.99). There are still hair, makeup, and skincare products plus gifts.
If you want to see the new line, you can shop the updated Honest Beauty collection now on the Honest Beauty website, select Target stores, and Target.com. Some products are also available on Amazon.
Beauty Expert, Contributing Editor
Susan started her career in writing as an intern at Blufashion way back in 2015 and continued to write herself in and out of situations. She went to school for Creative Writing and sort of Journalism but mostly making things up and getting graded on it. She wears way too many stripes.