These five fresh and emerging beauty startup brands are changing the way we think about, purchase, and apply beauty products.
Being a beauty editor, every now and then, a few game changers come across my desk that I just have to share with the masses. These five fresh and emerging beauty startup brands are changing the way we think about, purchase, and apply beauty products and greatly deserve space in your cosmetic drawer—NOW.
(Related: The 7 Tried-And-True Moisturizers That Don’t Make Your Face Feel Ultra Greasy)
The Game Changer
First up, Beautycounter is an online natural beauty market for shopping for clean beauty products branded under the same name. Performance and health-driven, the products are rigorously tested for unwanted chemicals, additives, and fillers. Setting new precedence in forward-thinking, good-for-you beauty products in all categories—Beautycounter has the strictest ingredient selection process in the industry.
The Insider Scoop
Reed Clarke is an online beauty mecca curated by celebrity makeup artist Fiona Stiles. Personalized in a way never seen before, Reed Clarke is the only online beauty retailer stocked by one of the most sought-after makeup artists in Los Angeles and New York. (I love that product selections are plucked directly from Fiona’s makeup kit and medicine cabinet!) Housing a menagerie of incredible skincare, makeup, hair products, and accessories that you most likely have never heard of—her selections will quickly become old favorites.
The Pocket Portable
Stowaway specializes in creating makeup you love in sizes you can carry and actually finish! Product formulations are simple, refined, and performance-based—moving with you in a fashionable, portable way not quite seen before! Packaging is streamlined for easy travel and consumption—easy to stow-away in any back pocket.
The Latest In Hair
Rogue and Company was started by three heavy hitters in hair—Garren, Howard McLaren, and Thom Priano. The new cult-worthy brand offers 23 innovative products that are not only safe for your hair but the environment, too! The complete line is free of parabens, sulfates, glutens, and petroleum—and comes in the coolest packaging ever!
The New Sticks On The Block
Nudestix, created by a chemical engineer with over 20 years of beauty experience, is a streamlined makeup collection delivering a universal nude look that works for all faces –with the ease of a stick. Blendable with your fingers—the line boasts innovative products like a brow wax stick, an amazing lippen, and bronzing, blurring, and moisturizing pencils. The writing is on the wall—I want all of these!
(Photo: NudeStix/Instagram)