A business establishment is not a popular path. Apart from money, time, determination, and hard work, you must know the industry and have passion for what you are about to do. Also, you need to be creative, have an excellent marketing strategy, and understand the business inside out.
The jewelry industry is a very challenging one. First, the products are expensive. You will invest a significant amount in inventory, and you need to be able to sell it at a higher price to make a profit. Second, expensive items like jewelry are prone to theft. You need to set appropriate measures to protect your business. So much is involved in the industry that you need to understand before starting your business.
Here are things to know before setting up a new business in jewelry.
1. You Will Need a Specific Insurance
All businesses will do well when under the protection of insurance coverage. However, the jewelry industry is a delicate one that faces many risks. Get a comprehensive insurance policy that caters to all possible risks. You would also want to consider a dedicated Jewellery Insurance policy. This one will help you protect your business in case of loss through theft or damage to stock.
Research to determine the best policy relevant to your needs and budget. Yes, you will spend significant amounts on premiums, but it will save you a lot in the long run. The deductibles are also worth considering, as they will affect your bottom line.
2. The Industry Has Stiff Competition
Profitable businesses face fierce competition. Jewelry is one of the most competitive industries globally. When starting your business, be aware of the competition and devise ways to stand out. You will take time to build your brand and become the choice supplier or retailer in your jurisdiction.
To overcome this challenge, set up an actionable plan to achieve success. For instance, have a clear understanding of your target market. That will help you focus on the right customers, knowing what they want. Also, research your competitors to identify loopholes you can fill.
Another thing to consider is the niche. Jewelry is broad. You can choose to deal in wristwatches, engagement rings, bungles, or necklaces. Determine your market needs. For instance, if you target millennials, you will do better with personalized jewelry.
3. Get the Appropriate License and Permits
The first step to take when starting any business is getting matching licenses and permits. But understand that the regulatory requirements differ with states. In some places, you need a general business license, while you will also require a special permit in others to operate in the industry.
Consider your odds of success when applying for the permit. Ensure you can meet all the requirements before taking the next step. The application process is usually lengthy, and you need all the patience.
4. Understand the Valuation Process of Jewelry
The global jewelry industry is worth billions of dollars. Your budget can vary depending on many aspects. For instance, costume jewelry is cheaper than fine jewelry. Understand how to value products to make a killing in the industry.
Not all stones are equal. Articles from diamonds will not cost the same as those from bronze or gold. Also, the weight, cut, and clarity affect the value. The 4Cs will guide you in the valuation process – Carat, Cut, Clarity, and Color.
5. Know Your Customers Well
Your target market should be at the center of your business decisions. When you know them well, you will be sure to serve them better. Not everyone will be interested in custom-made engagement rings. Others will prefer a plain necklace or bracelet.
The good thing is that the customer base is quite diverse. You can stock a bit of everything and still make sales. Knowing what your customers want will give you a competitive edge. To determine this, consider doing market research or surveys. It will help you build better strategies to attack the market.
Are you planning to sell your jewelry at a local store or online? If you set up an eCommerce shop, will you go global or remain local? Also, consider your target audience’s age group. You can also segment them by gender, income, or social status.
6. Learn How to Market
Marketing is a central pillar of any business. Your customers will not know you exist unless you inform them about your presence. How do you do that? Marketing through various channels, online and traditional. For instance, you can use magazine or television ads when setting up a local store in a specified area.
Online stores may want to use social media platforms or search engine optimization to market products. You can also use email marketing or content marketing strategies. The options are many, and you need to explore them all. Everything will depend on your budget and the level of creativity you can bring to the table.
Summing It Up
Starting a business in the jewelry industry is not a walk in the park. But with the right strategies, you can make it work. The most important thing is understanding your customers and giving them what they need. Also, focus on quality products and use the most effective marketing channels. You will be well on your way to success by following these tips. Lastly, insurance is a critical element in the business. Ensure you get adequate coverage to avoid any legal hassles.
Iskra Banović is our seasoned Editor-in-Chief at BlueFashion. She has been steering the website’s content and editorial direction since 2013. With a rich background in fashion design, Iskra’s expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.