Maybe you got into jewelry making as a hobby, but before you knew it, there were family and friends who wanted one of your pieces. Perhaps, people in your circle started coming to you, interested in what you had to offer. Are you tossing around the idea of selling your handmade jewelry? Who knows, it could be the perfect opportunity for you in a time where e-commerce is becoming more popular than ever before. Here are some tips to help you get started:
Choose your selling platform
You’ll want to determine the best place for selling your goods. There are plenty of resources and options out there in this day and age for successful online commerce. When it comes to silver pearl earrings wholesale, a top choice would be Etsy or Bonanza.
Or, if you’re a bit of an online wizard, you can always build a following of customers on social media, where it’s easy to attract people who are going about their social browsing.
Define your style
Something that helps in the world of online commerce is having a style that is unique and that attracts the target demographic you’re going for. Because people are continuously looking for things that they’re interested in online, define what type of market you’re trying to tap into with your handmade jewelry and build on it.
Market your products
Whether you have ads online or market your goods via social media, getting the word out about your products is key to a successful online business. This may look like working with a marketing agency to build a strategy or hiring a social media manager to handle your Instagram account.
Whatever the case, as long as you are showcasing your gemstone jewelry somehow, you’re bound to get people interested in what you’re creating. The more eyes on your product, the better it will be for your business, so don’t hesitate to develop a successful strategy.
Do your research
Before you define your brand name or even start your jewelry website, you’ll want to know what people are into. Do your research to discover what may be currently trending. While you may have your own unique style of handmade jewelry, incorporating the latest jewelry trends could make a world of difference in the success of your product.
Tweaking products to suit customer demand is common, so don’t be afraid of making changes if it means success for your brand.
Price your goods competitively
Pricing is where you want to be careful. It’s a fine line to walk, as you want to price high enough to make a fair profit, but you don’t want to price your goods too high that you lose out to competition with lower pricing. When you price your jewelry too high, it’s easy for interested customers to look elsewhere.
The price depends on many factors, including website fees, the time you spend creating each piece, and so forth. So, take your time defining the prices of your handmade jewelry.
If you have the skill with your creative pieces of jewelry, chances are that your online shop is going to bloom. From gifts for the holidays to romantic gestures, jewelry is a common item that many of us love to shop for in our lives. It may seem overwhelming to get started, but the reality is that you can create an online business that will succeed with the right platform, whether it’s on Etsy or otherwise.
There’s no better time for getting your business off the ground in e-commerce. So, don’t hesitate and start showcasing your skills online today!
Iskra Banović is our seasoned Editor-in-Chief at BlueFashion. She has been steering the website's content and editorial direction since 2013. With a rich background in fashion design, Iskra's expertise spans across fashion, interior design, beauty, lifestyle, travel, and culture.