If you are shopping for a diamond piece of jewelry, you may have heard about Rare Carat, a rapidly growing online shop for diamond products.

The company has become a popular choice for many customers and this is underscored in its stellar 5-star rating at Trustpilot after more than 2000 reviews and an impressive 4.79 overall star rating by Better Business Beurue.

Today, we are going to look at what sets Rare Carat apart in the competitive industry and why it stands out among similar diamond shops.

How Rare Carat Stands Out in Online Diamond Sales

Given this is a relatively new jewelry store, you may ask yourself how they have grown so quickly and become an industry leader. Well, here are some reasons why Rare Carat has surpassed top jewelry stores in the US and stood out:

Greater Availability

Rare Carat offers buyers both ethically sourced natural diamonds and lab-grown diamonds. You, therefore get to choose between diamonds that have naturally formed over millions of years in the Earth’s crust and those that have been synthesized in a laboratory.

Rare Carat does this to meet their customers’ needs as the lab-grown diamonds are often considered more eco-friendly and sustainable while being more affordable than the natural ones.

Competitive Pricing

This is another huge factor that gives Rare Carat an edge over other diamond shops. They consistently offer lower prices on their diamond products compared to other diamond shops without compromising quality.

High-Quality Diamonds

When shopping for a diamond, you want to get the best quality possible. Rare Carat promises you this. They didn’t get a solid 5-star at Trustpilot after more than 2000 reviews for nothing – the quality of diamonds they offer is unmatched.

One of the things Rare Carat does before they ship your stones is inspect their authenticity to make sure you are getting exactly what you ordered; high-quality diamonds. They verify the laser inscription on each stone and use other gemological testing standards to make sure you are getting your money’s worth.

Exceptional Customer Service

Most of the customer reviews we came across highlighted the exceptional customer service they received at Rare Carat. They have GIA graduate gemologists ready to answer any questions you may have. This truly sets them apart as not so many top jewelry stores in the US have this kind of customer support on hand to help you.

Also, they have AI gemologists using advanced algorithms and customer input to offer personalized suggestions for diamond selections that best suit the customer’s criteria and preferences.

Lifetime Warranty and 100% Money Back Guarantee

Say, you bought a stone from Rare Carat and for whatever reason, you are not impressed by its quality. You do not have to worry because you will get 100% of your money back, no questions asked.

This company is also so confident about its diamonds and quality of service that it offers a lifetime manufacturer’s warranty on all rings and jewelry sold.

Verified Retailers

Rare Carat only works with trustworthy and reputable diamond dealers across the country. They vet every retailer they enter into a partnership with to make sure the products and services they get are up to the quality standards their customers expect.

User-Friendly Website

The usability of Rare Carat’s official website is just incredible. It is easy to navigate from one part of the site to the other and the overall setup isn’t too crowded. Picking products, designing your jewelry, checking out, contacting support, etc. is all a breeze.

Rare Carat: Challenges. Trends, and Opportunities

Like any other business in most industries, Rare Carat faces a few challenges. In a recent interview, the company’s founder Ajay Anand, pointed out that one of their main challenges has been customers fearing to conduct business online.

This is, however, understandable given the huge sums of money that get transacted in this kind of business. However, the company is tackling that through their Rare Carat Local Program which has seen improved customer trust.

There is also good news for Rare Carat and similar retailers as the online jewellery market value is projected to reach $113, 146.29 million by the year 2030 up from $40, 391.94 million in 2022. This means there are endless opportunities for Rare Carat to explore and continue giving its clients top-quality services and products.

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